Topic: Trends

Trends Fan Journey Spotlight Fan Engagement

If Not Now; When?
By Jess Westendorf on March 18, 2020

While the world of sports is paused, fans are craving content as a way to fill the void and find a welcomed distraction. Below are some shoutouts to a few teams, leagues and FanThreeSixty...

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Trends Fan Experiences Technology User Experience

Five Biggest Stadium Transformations in 100 Years of the NFL
By Jess Westendorf on February 19, 2020

Super Bowl LIV is over but as a company headquartered in Chiefs Kingdom, we can’t stop thinking about this 100th season of the NFL. As we close out this centennial,  we took a moment to...

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Trends Mobile App User Experience Spotlight

Winning off the Field: How Phoenix found App Success
By Jess Westendorf on December 11, 2019

  There are over 2.2 million apps to choose from in the Apple App store and 2.8 million in the Google Play store (BuildFire). All of these options make it difficult to stand out in an...

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Trends Fan Activation Sponsorship

6 Sports Sponsorships Changing the Game
By Jess Westendorf on October 1, 2019

The world of sports sponsorship has significantly changed. While traditional assets like in-venue signage and stadium naming rights are still used, brands are investing more in immersive...

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Trends Fan Experiences Fan Activation Fan Journey

Top 10 Sports Social Media Activations from the First Half of 2019
By Jess Westendorf on July 30, 2019

Each year sports teams and brands search for new and improved ways to better their fan engagement strategies with creative ideas and activations. It can be challenging for teams to know...

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Trends Fan Experiences Fan Activation Sponsorship

Top Trends Driving FIFA Women's World Cup
By Jess Westendorf on June 27, 2019

  Women’s soccer is reaching new heights at The 2019 FIFA Women’s World Cup and up to this point, has fulfilled its promises to be the best one yet. We are finishing up the Round of 16 and...

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Trends Predictive Analytics Fan Experiences

My (2026) World Cup Prediction–The Next Era of Fan Engagement
By Jason Houseworth on July 10, 2018

Everyone here at the office knows I picked France to win the 2018 FIFA World Cup, so while I'm on a roll, let me take a look forward to 2026. Great events serve as a catalyst for great...

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Trends Insights Fan Experiences

Direct Interface Puts A Pulse On The Latest Sports Trends
By FanThreeSixty on September 29, 2017

Kevin Jordan, Founder of Direct Interface brings together top executives in sports technology for the Titans of Sports Tech roundtable to uncover the latest trends in wearable technology...

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