We are sports veterans and tech experts with a decade of experience creating value for our clients in the sports industry.
We work with organizations around the world, in every sports vertical: professional, college, esports, governing bodies, venues and more.
Our approach allows teams to transform their fan data into actionable insights and data-driven activations, saving them time and helping them focus on the outcomes that matter.
Cliff is a principal owner of Sporting Club, Sporting Kansas City and FanThreeSixty. As Vice Chairman and Co-founder of Cerner Corp., an S&P 500 healthcare IT company, Mr. Illig is a leader in the data & technology fields.
Chief Executive Officer
Troy is responsible for our vision, growth, and operations. A former chemist and tech veteran, he has gravitated towards developing solutions and business units that focus on how to make data actionable and valuable to clients.
Chief Operating Officer
After 17 years leading IT and software teams at Hewlett Packard, Bart’s knowledge in leadership and management has helped us build a scalable solution, establish delivery processes, and provide meaningful integrations for clients.
Chief Services Officer
Heidi is a tech veteran with 20+ years experience leading consulting organizations and building strong client relationships. She focuses on creating value for our clients through our people, services, and products.
Chief Growth Officer
As a former professional soccer player for the MLS, USMNT, and U.S. Olympic team, Sasha has a deep understanding of the sports industry. He brings extensive knowledge of innovation and trends through his 20+ years in sports administration, digital strategy, corporate sales, and sports technology.