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Data Insights Fan Journey

Data-Driven Fandom: The New Age of Marketing in Sports and Entertainment
By Pang Randolph on November 15, 2018

Over the years, data-driven marketing has made its way into being a crucial part of business growth and strategy. Being a data-driven marketer means developing strategies supported by...

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Fan Activation Fan Experiences Fan Journey

All It Takes Is a Little Surprise and Delight
By FanThreeSixty on October 15, 2018

There’s something magical about a fan’s first game. Whether a young kid, teenager or adult, they’re going to remember everything about that first visit: the excitement as they near the...

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Data Technology Fan Activation

The New Rules Of Fan Engagement
By David Longstreet on September 27, 2018

What one fan does is not as interesting as what 10,000 fans do. This is why the role of data science in sports goes beyond player performance. When internal teams have an organized database...

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Fan Experiences Sponsorship News

OUTFRONT Sports Partners with FanThreeSixty to Deliver New Digital Fan Experiences
By FanThreeSixty on September 23, 2018

KANSAS CITY, Mo. FanThreeSixty, an industry-leading fan engagement software and analytics company, and Outfront Media Sports Inc. have entered into a multi-year digital media and technology...

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Data Predictive Analytics News

FanThreeSixty Hires Data Expert and Published Author David Longstreet as Chief Data Scientist
By FanThreeSixty on September 5, 2018

KANSAS CITY, Mo. — FanThreeSixty, a leading fan engagement software and predictive analytics company for sports and entertainment, announced today the addition of expert data scientist...

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Technology Data

8 Ways to Gain Insights about Your Fans
By FanThreeSixty on August 28, 2018

In a previous post, we identified the 4 Things You Need To Know About Your Fans to better understand and connect with them. Below, we’ve highlighted eight technologies and methods that are...

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Insights Technology

Small leagues may mean small budgets, but they also mean more innovation
By Robb Heineman on August 8, 2018

The second-division United Soccer League is expanding to more cities this year, including Nashville and Atlanta, with an eye on several more, among them Memphis and Austin, in 2019. It has...

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Data Fan Journey Predictive Analytics

4 Things You Need to Know About Your Fans
By FanThreeSixty on July 25, 2018

Identifying fans is one of the biggest challenges sports teams face today. Although teams might have a general idea of who’s in their stadium, they still don’t have enough valuable...

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