Trends Insights Fan Engagement

Weekly Roundup: Winning Content
By Jess Westendorf on April 24, 2020

Week of 4.19.20:  We interrupt the Twitterverse’s analysis of Roger Goodell’s basement decor to bring you this week’s content roundup. Here’s a look at some of our favorite ways that teams,...

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News Fan Experiences Fan Journey User Experience Fan Engagement

NFL Draft Week
By Jess Westendorf on April 22, 2020

It’s Draft Week, so that means it’s time to push pause on the Super Bowl reruns (Go Chiefs) and get ready for the next generation of elite football stars. It’s been over a month since the...

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Fan Experiences Mobile App Fan Engagement

The Weekly Roundup: Winning Content
By Jess Westendorf on April 17, 2020

If we have learned anything since the suspension of sports, it’s that fans crave relationships with their favorite teams and players. Fans are looking for different ways to fill the hole...

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Trends Fan Experiences Fan Engagement

The Fans Are All Right
By Andrea Wise on April 7, 2020

People are watching Ukranian table tennis. Yep, you read it right. The social-distancing-approved matches, played in empty arenas with 12 or more feet of space between opponents, have...

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Fan Activation Sponsorship Mobile App Spotlight

NMAA 24/7 App Download Challenge
By Jess Westendorf on April 3, 2020

Quick -- how many apps are installed on your phone? And, of those, how many apps do you actually use regularly? We'd venture to guess that the answer to the former is "a lot," and the...

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Trends Fan Journey Spotlight Fan Engagement

If Not Now; When?
By Jess Westendorf on March 18, 2020

While the world of sports is paused, fans are craving content as a way to fill the void and find a welcomed distraction. Below are some shoutouts to a few teams, leagues and FanThreeSixty...

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Fan Experiences Fan Journey Fan Engagement

This Time, the Game Can't Go On
By Mary Sloss on March 13, 2020

For sports fans, game day is more than an event. The players aren’t just a team; from the mascots and the bands to the coaches and athletes, game day is part of fans’ identities. They bring...

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Trends Fan Experiences Technology User Experience

Five Biggest Stadium Transformations in 100 Years of the NFL
By Jess Westendorf on February 19, 2020

Super Bowl LIV is over but as a company headquartered in Chiefs Kingdom, we can’t stop thinking about this 100th season of the NFL. As we close out this centennial,  we took a moment to...

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