Speedway Motorsports & FanThreeSixty: Data Driven Sales

Kaylee Keene
Kaylee Keene November 20, 2025

Speedway Motorsports10-year partnership with FanThreeSixty is a story of strategic evolution. 

Beginning only with FanThreeSixty’s Sales CRM, SMI progressively adopted the Fan Data Platform, Email, 1:1 Texting, and Mobile App products. By leveraging this fully integrated approach, SMI has continuously enhanced its sales approach, leading to remarkable results, such as $2.8M in revenue attributed to using the Fan Data Platform. 

SMI Using Fan Data Management | FanThreeSixty
How did they leverage our products to become a high-performing sales team?
Kaylee Keene

Kaylee is a FanThreeSixty Marketing Coordinator & KU grad. She uses data to drive strategy, loves podcasts, and hunting for hidden thrift gems.

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