Predictive Analytics Data

Data Hygiene: Your Cleaning Checklist
By David Longstreet on May 7, 2019

You wouldn’t drink spoiled milk; so, why would you use outdated data? While cleansing data may not sound exciting, it’s foundational on the journey to truly understand and predict the needs...

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Fan Experiences Fan Activation

Light Up Gameday
By Pang Randolph on March 28, 2019

Game day is one of the most exciting days for fans. From the moment a fan wakes up, the only thing on his or her mind is the entire experience of the day and every little detail matters:...

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Insights Predictive Analytics Data

Where the True Magic of Sports Begins: A Consolidated Fan View
By David Longstreet on March 26, 2019

Technology and digital media have fundamentally transformed the way fans watch and attend sports events. From streaming content, team apps and digital tickets to eCommerce and in-venue...

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Fan Experiences Fan Activation Sponsorship

The Next Generation Billboard: It’s All About the Immersive Sponsorship Experience
By Mary Sloss on March 25, 2019

Recently, our partners from OUTFRONT Sports came to Kansas City for the second annual Winter Summit: Experience Delivered. While it may have been more appropriate to call it an ‘Arctic...

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Insights Fan Experiences Data

Data is the New Currency of Sports
By Mary Sloss on March 5, 2019

When most people hear the term sports analytics, they typically think player performance. But for companies like us, we actually mean using fan data to ultimately help teams sell more beer,...

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Fan Journey Technology

New Sporting KC App Gives Fans a Seamless Gameday Experience
By FanThreeSixty on February 19, 2019

Sporting Kansas City has more than fresh jerseys this season. Available ahead of the season opener on Thursday, the team announced an all-new official app, giving fans direct access to...

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News

fusesport Partners with FanThreeSixty to Drive Motorsport Engagement for BTCC
By FanThreeSixty on January 8, 2019

KANSAS CITY, Mo. — fusesport, a leading global sports event and data management company formed a partnership with FanThreeSixty, an industry-leading fan engagement software and analytics...

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News Predictive Analytics Fan Activation

FanThreeSixty Launches Data-Driven Fan Activations
By FanThreeSixty on December 18, 2018

KANSAS CITY, Mo.—FanThreeSixty, an industry-leading fan engagement software and analytics company, extended the capabilities of its Fan Engagement Platform, giving sports teams and...

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