Fan Experiences Fan Activation Sponsorship

The Next Generation Billboard: It’s All About the Immersive Sponsorship Experience
By Mary Sloss on March 25, 2019

Recently, our partners from OUTFRONT Sports came to Kansas City for the second annual Winter Summit: Experience Delivered. While it may have been more appropriate to call it an ‘Arctic...

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Insights Fan Experiences Data

Data is the New Currency of Sports
By Mary Sloss on March 5, 2019

When most people hear the term sports analytics, they typically think player performance. But for companies like us, we actually mean using fan data to ultimately help teams sell more beer,...

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Fan Journey Technology

New Sporting KC App Gives Fans a Seamless Gameday Experience
By FanThreeSixty on February 19, 2019

Sporting Kansas City has more than fresh jerseys this season. Available ahead of the season opener on Thursday, the team announced an all-new official app, giving fans direct access to...

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News

fusesport Partners with FanThreeSixty to Drive Motorsport Engagement for BTCC
By FanThreeSixty on January 8, 2019

KANSAS CITY, Mo. — fusesport, a leading global sports event and data management company formed a partnership with FanThreeSixty, an industry-leading fan engagement software and analytics...

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News Predictive Analytics Fan Activation

FanThreeSixty Launches Data-Driven Fan Activations
By FanThreeSixty on December 18, 2018

KANSAS CITY, Mo.—FanThreeSixty, an industry-leading fan engagement software and analytics company, extended the capabilities of its Fan Engagement Platform, giving sports teams and...

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Insights Data Fan Journey

Data-Driven Fandom: The New Age of Marketing in Sports and Entertainment
By Pang Randolph on November 15, 2018

Over the years, data-driven marketing has made its way into being a crucial part of business growth and strategy. Being a data-driven marketer means developing strategies supported by...

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Fan Experiences Fan Activation Fan Journey

All It Takes Is a Little Surprise and Delight
By FanThreeSixty on October 15, 2018

There’s something magical about a fan’s first game. Whether a young kid, teenager or adult, they’re going to remember everything about that first visit: the excitement as they near the...

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Fan Activation Data Technology

The New Rules Of Fan Engagement
By David Longstreet on September 27, 2018

What one fan does is not as interesting as what 10,000 fans do. This is why the role of data science in sports goes beyond player performance. When internal teams have an organized database...

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