FanThreeSixty Blog

KCDC Recap: Up Your Game With Fan Data

By Caleb Overman on July 19, 2018

This month was the 10th annual Kansas City Developer Conference (KCDC). Thousands of software engineers, developers, data scientists and analysts came together to discuss the latest trends...

Trends Predictive Analytics Fan Experiences

My (2026) World Cup Prediction–The Next Era of Fan Engagement

By Jason Houseworth on July 10, 2018

Everyone here at the office knows I picked France to win the 2018 FIFA World Cup, so while I'm on a roll, let me take a look forward to 2026. Great events serve as a catalyst for great...

Data

How to Make Different Types of Data Work For You

By Sasha Victorine on June 22, 2018

Timing is everything. The popularity of the smartphone and the rise of the Internet of Things has created abundant sources of data. Now that we’re at the intersection of artificial...

How Innovation Drives Our Championship Culture

By Sarah Tate on June 13, 2018

At FanThreeSixty, our associates possess championship attitudes, which inspires us to be bold and innovate. We are all analysts, value creators, tech veterans, storytellers and sports...

Data Technology

Now That GDPR Has Arrived, Here Are Five Ways Your Company Can Catch Up Fast

By Sasha Victorine on June 2, 2018

Everywhere you turn, companies are talking about the General Data Protection Regulation and what it means for the future of advertising. How will the EU enforce it? Who will be the first...

Fan Experiences Data Technology

Everyone Has Data, But the Ones Who Can Optimize It Will Be the Winners

By Robb Heineman on April 9, 2018

Data is ubiquitous, but success apparently isn’t. Companies using big data strategies are running headlong into an 85 percent failure rate as a result of resistance from management, a lack...

News

FanThreeSixty names Jason Houseworth President and CEO

By FanThreeSixty on March 5, 2018

Kansas City, Mo. — FanThreeSixty, a leader in helping organizations maximize the value of their fanbase, announced today they have expanded the leadership team to add Jason Houseworth as...

Insights

How to Successfully Expand Your Brand Into Unknown Territory

By Robb Heineman on February 22, 2018

Markets with fierce competition force brands to differentiate or die. Although staying within a single vertical makes sense when a company is young, expansion increases brand longevity and...

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