Round of Applause for DPAC's Mobile App

Kaylee Keene
Kaylee Keene May 6, 2025

DPAC is a one-of-a-kind live entertainment venue in North Carolina and truly has something for everyone! Their team hosts up to 600,000 guests per year with over 250 performances annually. 

FanThreeSixty is a proud partner of DPAC and helped kick off their 2025–2026 season by leveraging their mobile app to create an exciting, engaging experience for their guests. Check out these impressive results our partners have seen already from their recent campaign: 

DPAC spotlight bubbles

 

✨Goal

Heading into the 2025–2026 season, DPAC wanted to achieve a few key goals: spark excitement around the new season lineup, deepen fan engagement and brand loyalty, and drive revenue.

 

📈Solution

DPAC unveiled their new season lineup on their mobile app, in tandem with their website. They grabbed fans’ attention by using mobile communications and a custom app tab designed specifically to spotlight the lineup. Plus, with a direct link to purchase tickets in the app, they made it easier than ever for fans to snag seats.

 

💥Result

In just one month, they saw 611 new mobile users, a 27% increase from the same time last year. Screen views reached 77,144 on their app, marking a 50% increase from last year. 

Mobile sessions increased 103%, reaching an impressive 43,785 sessions, which indicates users are spending extended time within the app. 

This campaign reached 88,693 total impressions.

 

 

Does your venue need a partner to help drive engagement and revenue? Let's chat!

 
Kaylee Keene

Kaylee is the Marketing Coordinator at FanThreeSixty and a proud University of Kansas graduate. She loves to use data to make marketing strategies more insightful and impactful. Outside of work, Kaylee enjoys listening to a variety of podcasts and hunting for hidden gems at thrift stores.

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