FanThreeSixty Takes the Court with Midwest Tech Partner

Kaylee Keene
Kaylee Keene June 30, 2025

We’re thrilled to announce our partnership with ShotTracker!

ShotTracker is a revolutionary AI-powered sports analytics platform transforming how teams capture and visualize performance data. Our partnership will allow ShotTracker to embed real-time analytics and AI-driven visualizations directly into our fan data platform, creating an immersive experience for teams, broadcasters and fans alike.

We launched our partnership with a successful pilot during the 2024 basketball season for the University of Kansas men’s and women’s teams, utilizing the Kansas Jayhawks app and the new video boards installed inside Allen Fieldhouse.

A comprehensive rollout is expected for the 2025/2026 season, allowing fans access to the same elite-level analytics used by coaches on the sidelines.


To learn more about our partnership and successful pilot, check out this recent press release by ShotTracker.

Read More Here

Kaylee Keene

Kaylee is the Marketing Coordinator at FanThreeSixty and a proud University of Kansas graduate. She loves to use data to make marketing strategies more insightful and impactful. Outside of work, Kaylee enjoys listening to a variety of podcasts and hunting for hidden gems at thrift stores.

Get inspiration, news, & fan engagement tips straight to your inbox!