Trends Insights Fan Engagement

Weekly Roundup: Winning Content

By Jess Westendorf on April 24, 2020
Jess Westendorf

Jess is an experienced sports marketer and journalist who guides FanThreeSixty's social media and content strategy while facilitating impactful conversations to create personalized experiences. She loves the Iowa Hawkeyes, yoga, and Friday nights at the K.

Week of 4.19.20: 

We interrupt the Twitterverse’s analysis of Roger Goodell’s basement decor to bring you this week’s content roundup. Here’s a look at some of our favorite ways that teams, brands, players and organizations are getting creative with at-home fan engagement.

 

Barstool Sports 

Dan Katz, aka. "Big Cat," host of Barstool Sports' Pardon My Take podcast, is spending his time at home playing NCAA Football 14 on XBox 360. Big Cat is taking his video gaming a step further by live streaming simulated games throughout the career of fictional Coach Gus Duggerton. In lieu of live sports, Twitter followers and sports organizations are enthralled with Coach Duggs and his career. Several sports teams including UConn are also invested in the Duggs saga, tweeting concessions as Duggs defeats them in fictitious contests, or words of gratitude as Duggs departs their organizations to move on to his next opportunity.

 

 

 

ESPN

The Last Dance, a 10-part documentary series about the Chicago Bulls of the 1990s, premiered this week. The much anticipated documentary is just about the closest thing we have to Sunday-football-esque anticipation during the live sports hiatus, and Sports Center is treating it as such. The compelling documentary allowed Scott Van Pelt to fill a full episode with content focused solely on The Last Dance. It’s proof of the enduring power of sports; decades later, fans are still intrigued by this unfolding story.

 

 

 

Patrick Mahomes NFL Draft Message

The highly anticipated NFL Draft kicked off this week, and reigning Super Bowl champion and MVP Patrick Mahomes of the Kansas City Chiefs shared a message to all of the 2020 draft prospects. Although the 2020 NFL Draft is looking a bit different and there will be some things that this new class won’t get to experience, Mahomes confirms that they should be proud to have gotten to the next level: the ultimate stage. Player videos like this are a reminder to celebrate their accomplishments and enjoy their big moments.

 

Different Isn’t Bad. Different Wins. Welcome To The League. You’re On The ⏰ #RatedRookie‬ #DraftDay

Posted by Patrick Mahomes on Thursday, April 23, 2020

 

 

Rice University Athletics

FanThreeSixty client Rice University took to Twitter to ask its fans to choose their 3 favorite athletics logos in the history of its program. Any fan who commented on the tweet with their favorite logos was entered to win a Rice pennant. Rice saw quick success, with comments flooding in and filling their timeline. This is a solid example of the type of just-for-fun engagement that is allowing organizations to get a little bit creative.

 

 

 

Front Office Sports By The Numbers

Front Office Sports took the analytical route after the first round of the NFL Draft, by delivering the projected value of each draft pick in order. Across its social platforms, FOS outlined the projected contract value and signing bonus on each of the first-round draft picks--interesting info that we usually wouldn’t have much time to analyze. Fans may know the on-field stats, but FOS delivered the off-field perspective.

 

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