Topic: Insights

Trends Insights Fan Engagement

Weekly Roundup: Winning Content
By Jess Westendorf on April 24, 2020

Week of 4.19.20:  We interrupt the Twitterverse’s analysis of Roger Goodell’s basement decor to bring you this week’s content roundup. Here’s a look at some of our favorite ways that teams,...

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Insights Predictive Analytics Data Technology Spotlight

New Year Resolutions from the FanThreeSixty Data Science Team
By Emily Dale on January 24, 2020

It’s the beginning of a new year, a new decade, and New Year’s resolutions. With almost a full month of 2020 under our belts, the FanThreeSixty Data Science team sat down and created new...

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Insights Data Spotlight

A Day in the Life of a FanThreeSixty Data Scientist
By Emily Dale on September 19, 2019

We constantly work to give fans a personalized experience on game day and beyond; so, how do we do that? Well a big part is through data science, but how and what does that look like?...

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Insights Predictive Analytics Data

Where the True Magic of Sports Begins: A Consolidated Fan View
By David Longstreet on March 26, 2019

Technology and digital media have fundamentally transformed the way fans watch and attend sports events. From streaming content, team apps and digital tickets to eCommerce and in-venue...

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Insights Fan Experiences Data

Data is the New Currency of Sports
By Mary Sloss on March 5, 2019

When most people hear the term sports analytics, they typically think player performance. But for companies like us, we actually mean using fan data to ultimately help teams sell more beer,...

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Insights Data Fan Journey

Data-Driven Fandom: The New Age of Marketing in Sports and Entertainment
By Pang Randolph on November 15, 2018

Over the years, data-driven marketing has made its way into being a crucial part of business growth and strategy. Being a data-driven marketer means developing strategies supported by...

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Insights Technology

Small leagues may mean small budgets, but they also mean more innovation
By Robb Heineman on August 8, 2018

The second-division United Soccer League is expanding to more cities this year, including Nashville and Atlanta, with an eye on several more, among them Memphis and Austin, in 2019. It has...

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Insights

How to Successfully Expand Your Brand Into Unknown Territory
By Robb Heineman on February 22, 2018

Markets with fierce competition force brands to differentiate or die. Although staying within a single vertical makes sense when a company is young, expansion increases brand longevity and...

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