April 24, 2020

Weekly Roundup: Winning Content

Week of 4.19.20:  We interrupt the Twitterverse’s analysis of Roger Goodell’s basement decor to bring you this week’s content roundup. Here’s a look at some of our favorite ways that...
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January 24, 2020

New Year Resolutions from the FanThreeSixty Data Science Team

It’s the beginning of a new year, a new decade, and New Year’s resolutions. With almost a full month of 2020 under our belts, the FanThreeSixty Data Science team sat down and created new...
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September 19, 2019

A Day in the Life of a FanThreeSixty Data Scientist

We constantly work to give fans a personalized experience on game day and beyond; so, how do we do that? Well a big part is through data science, but how and what does that look like?...
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March 26, 2019

Where the True Magic of Sports Begins: A Consolidated Fan View

Technology and digital media have fundamentally transformed the way fans watch and attend sports events. From streaming content, team apps and digital tickets to eCommerce and in-venue...
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March 5, 2019

Data is the New Currency of Sports

When most people hear the term sports analytics, they typically think player performance. But for companies like us, we actually mean using fan data to ultimately help teams sell more...
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November 15, 2018

Data-Driven Fandom: The New Age of Marketing in Sports and Entertainment

Over the years, data-driven marketing has made its way into being a crucial part of business growth and strategy. Being a data-driven marketer means developing strategies supported by...
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August 8, 2018

Small leagues may mean small budgets, but they also mean more innovation

The second-division United Soccer League is expanding to more cities this year, including Nashville and Atlanta, with an eye on several more, among them Memphis and Austin, in 2019. It...
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February 22, 2018

How to Successfully Expand Your Brand Into Unknown Territory

Markets with fierce competition force brands to differentiate or die. Although staying within a single vertical makes sense when a company is young, expansion increases brand longevity...
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September 29, 2017

Direct Interface Puts A Pulse On The Latest Sports Trends

Kevin Jordan, Founder of Direct Interface brings together top executives in sports technology for the Titans of Sports Tech roundtable to uncover the latest trends in wearable technology...
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March 6, 2017

Case Study: How Speedway Motorsports gained a better understanding of fans and streamlined ticket sales

  After announcing a partnership with Speedway Motorsports, Inc. in 2014, we are happy to share milestones and successes SMI has experienced over the past two seasons. Read on for a...
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