November 15, 2018

Data-Driven Fandom: The New Age of Marketing in Sports and Entertainment

Over the years, data-driven marketing has made its way into being a crucial part of business growth and strategy. Being a data-driven marketer means developing strategies supported by...
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August 8, 2018

Small leagues may mean small budgets, but they also mean more innovation

The second-division United Soccer League is expanding to more cities this year, including Nashville and Atlanta, with an eye on several more, among them Memphis and Austin, in 2019. It has...
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February 22, 2018

How to Successfully Expand Your Brand Into Unknown Territory

Markets with fierce competition force brands to differentiate or die. Although staying within a single vertical makes sense when a company is young, expansion increases brand longevity and...
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September 29, 2017

Direct Interface Puts A Pulse On The Latest Sports Trends

Kevin Jordan, Founder of Direct Interface brings together top executives in sports technology for the Titans of Sports Tech roundtable to uncover the latest trends in wearable technology...
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March 6, 2017

Case Study: How Speedway Motorsports gained a better understanding of fans and streamlined ticket sales

After announcing a partnership with Speedway Motorsports, Inc. in 2014, we are happy to share milestones and successes SMI has experienced over the past two seasons. Read on for a brief...
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