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Jess Westendorf

Jess is an experienced sports marketer and journalist who guides FanThreeSixty's social media and content strategy while facilitating impactful conversations to create personalized experiences. She loves the Iowa Hawkeyes, yoga, and Friday nights at the K.

Fan Experiences Mobile App Spotlight

Associate Spotlight - Nic Kline, Tech Lead
By Jess Westendorf on December 16, 2019

Meet Nicolas Kline, FanThreeSixty's Lead Software Architect: "Nic is not only one of the more technically advanced members within our organization but he is also one of the most kind,...

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Trends Mobile App User Experience Spotlight

Winning off the Field: How Phoenix found App Success
By Jess Westendorf on December 11, 2019

  There are over 2.2 million apps to choose from in the Apple App store and 2.8 million in the Google Play store (BuildFire). All of these options make it difficult to stand out in an...

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Fan Experiences Fan Activation Sponsorship User Experience

Top 7 Engaging Sponsors from the US Open
By Jess Westendorf on October 31, 2019

This year at the US Open, fans were exposed to more than just the star-studded action on the court. The two week Grand Slam tournament set new standards and demolished attendance records...

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Trends Fan Activation Sponsorship

6 Sports Sponsorships Changing the Game
By Jess Westendorf on October 1, 2019

The world of sports sponsorship has significantly changed. While traditional assets like in-venue signage and stadium naming rights are still used, brands are investing more in immersive...

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News Spotlight

Associate Spotlight - Sarah Tate, Director of People
By Jess Westendorf on September 26, 2019

Meet Sarah Tate, FanThreeSixty's Director of People:  With over 15 years of experience in Human Resources, Sarah is our Director of People overseeing FanThreeSixty's culture and recruiting...

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Trends Fan Experiences Fan Activation Fan Journey

Top 10 Sports Social Media Activations from the First Half of 2019
By Jess Westendorf on July 30, 2019

Each year sports teams and brands search for new and improved ways to better their fan engagement strategies with creative ideas and activations. It can be challenging for teams to know...

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Spotlight

Associate Spotlight - Chris Jones, Director of Experience Design
By Jess Westendorf on July 18, 2019

Meet Chris Jones, FanThreeSixty's Director of User Experience Design: With over 18 years of design experience (and a case of Diet Dr. Pepper at his side), Chris oversees FanThreeSixty's...

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Predictive Analytics Data Fan Journey

How Data Drives Personalization
By Jess Westendorf on July 17, 2019

Fan Engagement and Personalization With companies like Amazon and Netflix setting a new standard for delivering personalized experiences, sports teams are now fighting for their fans...

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