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Jess Westendorf

Jess is an experienced sports marketer and journalist who guides FanThreeSixty's social media and content strategy while facilitating impactful conversations to create personalized experiences. She loves the Iowa Hawkeyes, yoga, and Friday nights at the K.

Trends Insights Fan Engagement

Weekly Roundup: Winning Content
By Jess Westendorf on April 24, 2020

Week of 4.19.20:  We interrupt the Twitterverse’s analysis of Roger Goodell’s basement decor to bring you this week’s content roundup. Here’s a look at some of our favorite ways that teams,...

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News Fan Experiences Fan Journey User Experience Fan Engagement

NFL Draft Week
By Jess Westendorf on April 22, 2020

It’s Draft Week, so that means it’s time to push pause on the Super Bowl reruns (Go Chiefs) and get ready for the next generation of elite football stars. It’s been over a month since the...

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Fan Experiences Mobile App Fan Engagement

The Weekly Roundup: Winning Content
By Jess Westendorf on April 17, 2020

If we have learned anything since the suspension of sports, it’s that fans crave relationships with their favorite teams and players. Fans are looking for different ways to fill the hole...

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Fan Activation Sponsorship Mobile App Spotlight

NMAA 24/7 App Download Challenge
By Jess Westendorf on April 3, 2020

Quick -- how many apps are installed on your phone? And, of those, how many apps do you actually use regularly? We'd venture to guess that the answer to the former is "a lot," and the...

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Trends Fan Journey Spotlight Fan Engagement

If Not Now; When?
By Jess Westendorf on March 18, 2020

While the world of sports is paused, fans are craving content as a way to fill the void and find a welcomed distraction. Below are some shoutouts to a few teams, leagues and FanThreeSixty...

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Trends Fan Experiences Technology User Experience

Five Biggest Stadium Transformations in 100 Years of the NFL
By Jess Westendorf on February 19, 2020

Super Bowl LIV is over but as a company headquartered in Chiefs Kingdom, we can’t stop thinking about this 100th season of the NFL. As we close out this centennial,  we took a moment to...

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User Experience Spotlight

Associate Spotlight - Christine Pivovar, Senior UX Designer
By Jess Westendorf on February 18, 2020

Pivo’s passion is writing fiction, but her resume at FanThreeSixty tells a much larger story. She has worked to become a senior-level designer, she regularly pushes front-end code and is...

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Fan Experiences Mobile App Spotlight

Associate Spotlight - Nic Kline, Tech Lead
By Jess Westendorf on December 16, 2019

Meet Nicolas Kline, FanThreeSixty's Lead Software Architect: "Nic is not only one of the more technically advanced members within our organization but he is also one of the most kind,...

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