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Jess Westendorf

Jess is an experienced sports marketer and journalist who guides FanThreeSixty's social media and content strategy while facilitating impactful conversations to create personalized experiences. She loves the Iowa Hawkeyes, yoga, and Friday nights at the K.

Fan Activation Sponsorship Mobile App Spotlight

NMAA 24/7 App Download Challenge
By Jess Westendorf on April 3, 2020

Quick -- how many apps are installed on your phone? And, of those, how many apps do you actually use regularly? We'd venture to guess that the answer to the former is "a lot," and the...

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Trends Fan Journey Spotlight Fan Engagement

If Not Now; When?
By Jess Westendorf on March 18, 2020

While the world of sports is paused, fans are craving content as a way to fill the void and find a welcomed distraction. Below are some shoutouts to a few teams, leagues and FanThreeSixty...

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Trends Fan Experiences Technology User Experience

Five Biggest Stadium Transformations in 100 Years of the NFL
By Jess Westendorf on February 19, 2020

Super Bowl LIV is over but as a company headquartered in Chiefs Kingdom, we can’t stop thinking about this 100th season of the NFL. As we close out this centennial,  we took a moment to...

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User Experience Spotlight

Associate Spotlight - Christine Pivovar, Senior UX Designer
By Jess Westendorf on February 18, 2020

Pivo’s passion is writing fiction, but her resume at FanThreeSixty tells a much larger story. She has worked to become a senior-level designer, she regularly pushes front-end code and is...

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Fan Experiences Mobile App Spotlight

Associate Spotlight - Nic Kline, Tech Lead
By Jess Westendorf on December 16, 2019

Meet Nicolas Kline, FanThreeSixty's Lead Software Architect: "Nic is not only one of the more technically advanced members within our organization but he is also one of the most kind,...

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Trends Mobile App User Experience Spotlight

Winning off the Field: How Phoenix found App Success
By Jess Westendorf on December 11, 2019

  There are over 2.2 million apps to choose from in the Apple App store and 2.8 million in the Google Play store (BuildFire). All of these options make it difficult to stand out in an...

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Fan Experiences Fan Activation Sponsorship User Experience

Top 7 Engaging Sponsors from the US Open
By Jess Westendorf on October 31, 2019

This year at the US Open, fans were exposed to more than just the star-studded action on the court. The two week Grand Slam tournament set new standards and demolished attendance records...

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Trends Fan Activation Sponsorship

6 Sports Sponsorships Changing the Game
By Jess Westendorf on October 1, 2019

The world of sports sponsorship has significantly changed. While traditional assets like in-venue signage and stadium naming rights are still used, brands are investing more in immersive...

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