Newsroom
6 Sports Sponsorships Changing the Game
The world of sports sponsorship has significantly changed. While traditional assets like in-venue signage and stadium naming rights are still used, brands are investing more in immersive...
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Top 10 Sports Social Media Activations from the First Half of 2019
Each year sports teams and brands search for new and improved ways to better their fan engagement strategies with creative ideas and activations. It can be challenging for teams to know...
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My (2026) World Cup Prediction–The Next Era of Fan Engagement
Everyone here at the office knows I picked France to win the 2018 FIFA World Cup, so while I'm on a roll, let me take a look forward to 2026. Great events serve as a catalyst for great...
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Direct Interface Puts A Pulse On The Latest Sports Trends
Kevin Jordan, Founder of Direct Interface brings together top executives in sports technology for the Titans of Sports Tech roundtable to uncover the latest trends in wearable technology...
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