Trends Insights Fan Engagement

Week of 4.19.20:  We interrupt the Twitterverse’s analysis of Roger Goodell’s basement decor to bring you this week’s content roundup. Here’s a look at some of our favorite ways that teams,...

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Trends Fan Experiences Fan Engagement

People are watching Ukranian table tennis. Yep, you read it right. The social-distancing-approved matches, played in empty arenas with 12 or more feet of space between opponents, have...

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Trends Fan Journey Spotlight Fan Engagement

While the world of sports is paused, fans are craving content as a way to fill the void and find a welcomed distraction. Below are some shoutouts to a few teams, leagues and FanThreeSixty...

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Trends Fan Experiences Technology User Experience

Super Bowl LIV is over but as a company headquartered in Chiefs Kingdom, we can’t stop thinking about this 100th season of the NFL. As we close out this centennial,  we took a moment to...

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Trends Mobile App User Experience Spotlight

  There are over 2.2 million apps to choose from in the Apple App store and 2.8 million in the Google Play store (BuildFire). All of these options make it difficult to stand out in an...

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Trends Fan Activation Sponsorship

The world of sports sponsorship has significantly changed. While traditional assets like in-venue signage and stadium naming rights are still used, brands are investing more in immersive...

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Trends Fan Experiences Fan Activation Fan Journey

Each year sports teams and brands search for new and improved ways to better their fan engagement strategies with creative ideas and activations. It can be challenging for teams to know...

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Trends Fan Experiences Fan Activation Sponsorship

  Women’s soccer is reaching new heights at The 2019 FIFA Women’s World Cup and up to this point, has fulfilled its promises to be the best one yet. We are finishing up the Round of 16 and...

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