Topic: Fan Experiences

Fan Experiences Fan Activation

Light Up Gameday
By Pang Randolph on March 28, 2019

Game day is one of the most exciting days for fans. From the moment a fan wakes up, the only thing on his or her mind is the entire experience of the day and every little detail matters:...

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Fan Experiences Fan Activation Sponsorship

The Next Generation Billboard: It’s All About the Immersive Sponsorship Experience
By Mary Sloss on March 25, 2019

Recently, our partners from OUTFRONT Sports came to Kansas City for the second annual Winter Summit: Experience Delivered. While it may have been more appropriate to call it an ‘Arctic...

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Insights Fan Experiences Data

Data is the New Currency of Sports
By Mary Sloss on March 5, 2019

When most people hear the term sports analytics, they typically think player performance. But for companies like us, we actually mean using fan data to ultimately help teams sell more beer,...

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Fan Experiences Fan Activation Fan Journey

All It Takes Is a Little Surprise and Delight
By FanThreeSixty on October 15, 2018

There’s something magical about a fan’s first game. Whether a young kid, teenager or adult, they’re going to remember everything about that first visit: the excitement as they near the...

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News Fan Experiences Sponsorship

OUTFRONT Sports Partners with FanThreeSixty to Deliver New Digital Fan Experiences
By FanThreeSixty on September 23, 2018

KANSAS CITY, Mo. FanThreeSixty, an industry-leading fan engagement software and analytics company, and Outfront Media Sports Inc. have entered into a multi-year digital media and technology...

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Trends Predictive Analytics Fan Experiences

My (2026) World Cup Prediction–The Next Era of Fan Engagement
By Jason Houseworth on July 10, 2018

Everyone here at the office knows I picked France to win the 2018 FIFA World Cup, so while I'm on a roll, let me take a look forward to 2026. Great events serve as a catalyst for great...

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Fan Experiences Data Technology

Everyone Has Data, But the Ones Who Can Optimize It Will Be the Winners
By Robb Heineman on April 9, 2018

Data is ubiquitous, but success apparently isn’t. Companies using big data strategies are running headlong into an 85 percent failure rate as a result of resistance from management, a lack...

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Fan Experiences Data Fan Journey

5 Reasons a Live Environment is the Ultimate Data Source for a Brand
By Robb Heineman on January 3, 2018

By FanThreeSixty's Robb Heineman, originally posted on The Innovation Enterprise --- From a loaf of bread to a vase of orchids, everything’s better when it’s fresh. That includes data —...

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