Mary Sloss is a marketing expert who blends creativity and insights to bring brands to life. As the marketing director for FanThreeSixty, she oversees the company's brand strategy and market position as the leading provider of remarkable fan experiences fueled by data.
Available ahead of the new school year, the school announced an all-new official app for LSU Athletics, giving Tiger fans direct access to their favorite college in the SEC.
The new LSU Sports app meets fans where they are, which is critical while colleges and universities navigate this new world of fandom during COVID-19. While athletes return to the field, it will be several months before we see stadiums and venues at regular capacity.
LSU will use this new app to connect with fans beyond the venue, year round, while giving sponsors a new, virtual way to execute commitments.
From immersive digital experiences like interactive polls, contests and trivia to seamless gameday engagement like stats, live scores and roster updates, the new app is loaded with features to bring fans closer to the Tiger community, without ever having to leave their couch.
LSU’s elevated mobile platform comes with enhanced design and personalization so each fan has a custom in-app experience tailored to them. This will help make it the premium source for everything related to LSU Athletics, while giving the college better insights about fan behaviors, preferences and more.
At the foundation of this integrated mobile solution is FanThreeSixty’s customer data platform tailored for sports. This makes it easy for LSU to understand and act on their fan data while delivering in-the-moment experiences to each individual fan.
FanThreeSixty’s fan data platform makes this new app a knowledge engine, surfacing mobile app insights to help LSU better understand its fans and capture them when it matters most: the moment of intent. LSU can use this information to identify new leads, delight and surprise their most engaged fans, turn prospects into customers, grow donors, and more.
This will help drive engagement across LSU’s fan base, and in turn, deepen the relationship between this SEC powerhouse and its fans. The result is a more valuable, engaged audience, which increases the value of each fan and sponsorship opportunity available in the app, generating more revenue for the university year over year.