Mary Sloss

Mary Sloss is a marketing expert who blends creativity and insights to bring brands to life. As the marketing director for FanThreeSixty, she oversees the company's brand strategy and market position as the leading provider of remarkable fan experiences fueled by data.

Fan Experiences Fan Journey Fan Engagement

This Time, the Game Can't Go On

By Mary Sloss on March 13, 2020

For sports fans, game day is more than an event. The players aren’t just a team; from the mascots and the bands to the coaches and athletes, game day is part of fans’ identities. They bring...

Startup Hustle Podcast Talks FanThreeSixty and Fan Experience

By Mary Sloss on October 4, 2019

Data is the most valuable currency of the experience economy we live in today. It’s the foundation for any successful personalization strategy in sports, helping teams capture the right fan...

UVA Mobile Light Show Delights Thousands of Fans

By Mary Sloss on May 22, 2019

Today, fans expect more entertainment than what’s happening on the court or on the field. University of Virginia worked with FanThreeSixty to light up game day, giving Hoos fans an...

Fan Experiences Fan Activation Sponsorship

The Next Generation Billboard: It’s All About the Immersive Sponsorship Experience

By Mary Sloss on March 25, 2019

Recently, our partners from OUTFRONT Sports came to Kansas City for the second annual Winter Summit: Experience Delivered. While it may have been more appropriate to call it an ‘Arctic...

Insights Fan Experiences Data

Data is the New Currency of Sports

By Mary Sloss on March 5, 2019

When most people hear the term sports analytics, they typically think player performance. But for companies like us, we actually mean using fan data to ultimately help teams sell more beer,...