OUTFRONT Sports Partners with FanThreeSixty to Deliver New Digital Fan Experiences
KANSAS CITY, Mo. FanThreeSixty, an industry-leading fan engagement software and analytics company, and Outfront Media Sports Inc. have entered into a multi-year digital media and technology...
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My (2026) World Cup Prediction–The Next Era of Fan Engagement
Everyone here at the office knows I picked France to win the 2018 FIFA World Cup, so while I'm on a roll, let me take a look forward to 2026. Great events serve as a catalyst for great...
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Everyone Has Data, But the Ones Who Can Optimize It Will Be the Winners
Data is ubiquitous, but success apparently isn’t. Companies using big data strategies are running headlong into an 85 percent failure rate as a result of resistance from management, a lack...
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