Gimme A Reason: 5 Questions to Ask When Launching Your New App
Every day people make thousands of tiny decisions about how to spend their time. Hit snooze or wake up. Listen to the radio or listen to podcasts. Check emails or scroll through Instagram.
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Light Up Gameday
Game day is one of the most exciting days for fans. From the moment a fan wakes up, the only thing on his or her mind is the entire experience of the day and every little detail matters:...
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The Next Generation Billboard: It’s All About the Immersive Sponsorship Experience
Recently, our partners from OUTFRONT Sports came to Kansas City for the second annual Winter Summit: Experience Delivered. While it may have been more appropriate to call it an ‘Arctic...
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Data is the New Currency of Sports
When most people hear the term sports analytics, they typically think player performance. But for companies like us, we actually mean using fan data to ultimately help teams sell more beer,...
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All It Takes Is a Little Surprise and Delight
There’s something magical about a fan’s first game. Whether a young kid, teenager or adult, they’re going to remember everything about that first visit: the excitement as they near the...
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OUTFRONT Sports Partners with FanThreeSixty to Deliver New Digital Fan Experiences
KANSAS CITY, Mo. FanThreeSixty, an industry-leading fan engagement software and analytics company, and Outfront Media Sports Inc. have entered into a multi-year digital media and technology...
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My (2026) World Cup Prediction–The Next Era of Fan Engagement
Everyone here at the office knows I picked France to win the 2018 FIFA World Cup, so while I'm on a roll, let me take a look forward to 2026. Great events serve as a catalyst for great...
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Everyone Has Data, But the Ones Who Can Optimize It Will Be the Winners
Data is ubiquitous, but success apparently isn’t. Companies using big data strategies are running headlong into an 85 percent failure rate as a result of resistance from management, a lack...
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5 Reasons a Live Environment is the Ultimate Data Source for a Brand
By FanThreeSixty's Robb Heineman, originally posted on The Innovation Enterprise --- From a loaf of bread to a vase of orchids, everything’s better when it’s fresh. That includes data —...
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Direct Interface Puts A Pulse On The Latest Sports Trends
Kevin Jordan, Founder of Direct Interface brings together top executives in sports technology for the Titans of Sports Tech roundtable to uncover the latest trends in wearable technology...
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