Fan Activation Mobile App Fan Engagement

Contrary to the tech- and social media- savvy students who comprise high schools across the U.S., the high school associations themselves can seem a bit archaic as it relates to student...

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Fan Activation Sponsorship Mobile App Spotlight

Quick -- how many apps are installed on your phone? And, of those, how many apps do you actually use regularly? We'd venture to guess that the answer to the former is "a lot," and the...

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Fan Experiences Fan Activation Sponsorship User Experience

This year at the US Open, fans were exposed to more than just the star-studded action on the court. The two week Grand Slam tournament set new standards and demolished attendance records...

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Trends Fan Activation Sponsorship

The world of sports sponsorship has significantly changed. While traditional assets like in-venue signage and stadium naming rights are still used, brands are investing more in immersive...

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Trends Fan Experiences Fan Activation Fan Journey

Each year sports teams and brands search for new and improved ways to better their fan engagement strategies with creative ideas and activations. It can be challenging for teams to know...

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Trends Fan Experiences Fan Activation Sponsorship

  Women’s soccer is reaching new heights at The 2019 FIFA Women’s World Cup and up to this point, has fulfilled its promises to be the best one yet. We are finishing up the Round of 16 and...

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Fan Experiences Fan Activation

Game day is one of the most exciting days for fans. From the moment a fan wakes up, the only thing on his or her mind is the entire experience of the day and every little detail matters:...

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Fan Experiences Fan Activation Sponsorship

Recently, our partners from OUTFRONT Sports came to Kansas City for the second annual Winter Summit: Experience Delivered. While it may have been more appropriate to call it an ‘Arctic...

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