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Robb Heineman

Robb Heineman is the co-founder of FanThreeSixty, an industry-leading fan engagement software and analytics company that offers data-driven solutions for every touchpoint of the fan journey. He is also an owner of Sporting Kansas City and sits on the board of governors of Major League Soccer.

Insights Technology

Small leagues may mean small budgets, but they also mean more innovation
By Robb Heineman on August 8, 2018

The second-division United Soccer League is expanding to more cities this year, including Nashville and Atlanta, with an eye on several more, among them Memphis and Austin, in 2019. It has...

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Data Technology Fan Experiences

Everyone Has Data, But the Ones Who Can Optimize It Will Be the Winners
By Robb Heineman on April 9, 2018

Data is ubiquitous, but success apparently isn’t. Companies using big data strategies are running headlong into an 85 percent failure rate as a result of resistance from management, a lack...

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Insights

How to Successfully Expand Your Brand Into Unknown Territory
By Robb Heineman on February 22, 2018

Markets with fierce competition force brands to differentiate or die. Although staying within a single vertical makes sense when a company is young, expansion increases brand longevity and...

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Data Fan Journey Fan Experiences

5 Reasons a Live Environment is the Ultimate Data Source for a Brand
By Robb Heineman on January 3, 2018

By FanThreeSixty's Robb Heineman, originally posted on The Innovation Enterprise --- From a loaf of bread to a vase of orchids, everything’s better when it’s fresh. That includes data —...

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