FanThreeSixty Launches Data-Driven Fan Activations
KANSAS CITY, Mo.—FanThreeSixty, an industry-leading fan engagement software and analytics company, extended the capabilities of its Fan Engagement Platform, giving sports teams and...
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Data-Driven Fandom: The New Age of Marketing in Sports and Entertainment
Over the years, data-driven marketing has made its way into being a crucial part of business growth and strategy. Being a data-driven marketer means developing strategies supported by...
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OUTFRONT Sports Partners with FanThreeSixty to Deliver New Digital Fan Experiences
KANSAS CITY, Mo. FanThreeSixty, an industry-leading fan engagement software and analytics company, and Outfront Media Sports Inc. have entered into a multi-year digital media and technology...
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FanThreeSixty Hires Data Expert and Published Author David Longstreet as Chief Data Scientist
KANSAS CITY, Mo. — FanThreeSixty, a leading fan engagement software and predictive analytics company for sports and entertainment, announced today the addition of expert data scientist...
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8 Ways to Gain Insights about Your Fans
In a previous post, we identified the 4 Things You Need To Know About Your Fans to better understand and connect with them. Below, we’ve highlighted eight technologies and methods that are...
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Small leagues may mean small budgets, but they also mean more innovation
The second-division United Soccer League is expanding to more cities this year, including Nashville and Atlanta, with an eye on several more, among them Memphis and Austin, in 2019. It has...
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4 Things You Need to Know About Your Fans
Identifying fans is one of the biggest challenges sports teams face today. Although teams might have a general idea of who’s in their stadium, they still don’t have enough valuable...
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My (2026) World Cup Prediction–The Next Era of Fan Engagement
Everyone here at the office knows I picked France to win the 2018 FIFA World Cup, so while I'm on a roll, let me take a look forward to 2026. Great events serve as a catalyst for great...
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How Innovation Drives Our Championship Culture
At FanThreeSixty, our associates possess championship attitudes, which inspires us to be bold and innovate. We are all analysts, value creators, tech veterans, storytellers and sports...
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Everyone Has Data, But the Ones Who Can Optimize It Will Be the Winners
Data is ubiquitous, but success apparently isn’t. Companies using big data strategies are running headlong into an 85 percent failure rate as a result of resistance from management, a lack...
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How to Successfully Expand Your Brand Into Unknown Territory
Markets with fierce competition force brands to differentiate or die. Although staying within a single vertical makes sense when a company is young, expansion increases brand longevity and...
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United Soccer League announces collaborative partnership with FanThreeSixty
The USL and FanThreeSixty are proud to announce a collaborative partnership that will see FanThreeSixty, an enterprise fanbase solution provider, join the league’s growing Preferred...
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