4 Fan Segments You Should Be Targeting (That Aren’t In Your CRM Yet)
If you open your Customer Relationship Management (CRM) platform right now and look at your segmentation lists, what do you see? More than likely, you see lists built around customer...
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Fueling Fan Engagement on Race Day with a New Digital Experience
FanThreeSixty is a proud partner of Charlotte Motor Speedway, helping them engage fans through our Fan Data Platform, Email, Mobile App, Sales CRM, and Texting products. Recently,...
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Fueling the Salesforce Engine with Clean, Enriched FanThreeSixty Data
More data isn't always better, especially when your athletics department is trying to close deals.Our latest case study explores how the University of South Florida (USF) partnered with...
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Driving Fan Engagement with Your Fanatics Data
We are expanding our integrations catalogue through a powerful new data integration with Fanatics!By integrating Fanatics’ retail data into our Fan Data Platform, we’re giving you an even...
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3 Reasons Why AI is Only as Good as Your Fan Data
Everyone is racing to layer AI into their stack using LLMs, agents, MCP servers, and RAG. If you do not have clean data at the foundation of it all, the output of those workflows will be...
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5 Simple Steps to Building Your Data Strategy
If your data is not actively helping your sales reps close deals or your marketing team personalize an email, you are most likely sitting on a goldmine you have not yet bothered to dig...
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Webinar Recap: How Your Fan Data Can Drive Multi-Million Dollar Sales
We recently hosted our spring FanThreeSixty Summit, featuring our partner of over a decade, Speedway Motorsports. Hear from Derek Allan, Nick Skrabalak, Geoff Ulrich, and some of our team...
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12 Key Rules of Fan Engagement
What you’ll learn from this blog: From the first ticket scan to the off-season, here is how to use segmentation, gamification, and data valuation to build a 365-day fan experience. Not long...
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FanThreeSixty Welcomes Intersport: Deepening Fan Engagement
We’re excited to announce our new partner, Intersport! We’re proudly providing them with our Fan Data Platform, Email, Sales CRM, and Mass Texting solutions.
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Don't Just Hire A Data Analyst. Hire A Data Doer.
Advancements in artificial intelligence (AI) have led to questions on how it will affect jobs, including those important to companies that have a data-driven culture. For example, data...
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Inclusive Design: Why Accessibility Matters for Your Fans
The mobile app is the bridge between a fan and a live event. But if that bridge is inaccessible to people with disabilities, we aren't just creating friction, we are actively excluding...
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Webinar Recap: The Future of Fan Engagement
At our recent FanThreeSixty Summit, we shared how the United Soccer League is engaging fans and driving revenue with our solutions. We were thrilled to feature one of our new clients, Greg...
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