For the past five years, pickleball has been the fastest-growing sport in America, and keeping up with that kind of growth takes more than just organizing great tournaments. It comes down to smart, unified fan data. In our latest Client Feature, we showcased our partners, The Association of Pickleball Players (APP), to highlight how their intelligent data strategy is driving measurable growth across their national tour.
Throughout this feature, APP pulls back the curtain on how eliminating data silos and integrating ticketing with merchandise data transformed their daily operations. Instead of manually piecing together segmented lists, the team now automates audience targeting in minutes, driving an impressive 60% average email open rates. Executive Director of Partnerships, Nate Peterson, alongside APP Marketing Leads, Tristin Kuhn and Tom Webb, break down how using fan insights helps them further engagement across their fanbase.
Hear how the APP is streamlining operations, driving digital conversions into ticket sales, and elevating fan experience from the first email to tournament day. This conversation offers information you can apply to your own organization. Check out this feature and discover how FanThreeSixty can help supercharge your fan engagement strategy.