The Vancouver Bandits, part of the Canadian Elite Basketball League, are a high-energy professional basketball team in Metro Vancouver with a passionate & rapidly growing fan base.
To support their momentum off the court, the Bandits leverage FanThreeSixty’s Custom Mobile App, Fan Data Platform, Email, and Texting products to streamline how they connect with fans.
Centering everything around a unified fan data engine means they are no longer digging through disconnected systems and spreadsheets. By having immediate insight into their data, they were able to drive ticket revenue and build real fan loyalty ahead of their playoff run.
Packing the Arena for Playoffs
Ahead of the semi final playoff game against the Edmonton Stingers, the Bandits leveraged the Fan Data Platform to quickly segment season ticket holders who hadn't yet purchased their seats. By deploying an email campaign just 24 hours before tip-off with an exclusive ticketing bonus perk, they achieved a remarkable 73% open rate and a 32% conversion rate. This successfully drove over $7,200 in last-minute ticket sales to secure a completely sold out crowd.
Driving 2026 Playoff Revenue
To maximize ticket revenue for their playoff run, they deployed an automated email campaign utilizing the Fan Data Platform and Email. By segmenting their audience of 30,000 fans into distinct groups, ranging from general email subscribers to specific semi final attendees, the team delivered seven tailored email touchpoints designed with a strategic message for each audience. This approach delivered exceptional engagement and achieved an impressive 45% average open rate. The Bandits generated over $75,000 in ticket revenue in just one week.
Winning with a Digital Game Plan
Game day magic should live right in your fans pockets. Ahead of the playoffs, the Bandits, FanThreeSixty, and Komo worked together to execute a digital destination in their mobile app, by introducing a playoff predictor game This exclusive mobile activation invited supporters to predict final outcomes for the opportunity to earn a branded sweatshirt, resulting in a remarkable 78% engagement rate among users.
The Vancouver Bandits are raising the bar for fan engagement and data-driven innovation.
Ready to see what FanThreeSixty’s products can do for your organization?