Beyond the World Cup: The Future of NWSL Fan Engagement
The United States national team’s success in the 2019 Women’s World Cup has inspired a fresh generation of soccer fans. The responsibility of activating these new fans, however, lies not...
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Top 10 Sports Social Media Activations from the First Half of 2019
Each year sports teams and brands search for new and improved ways to better their fan engagement strategies with creative ideas and activations. It can be challenging for teams to know...
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Associate Spotlight - Chris Jones, Director of Experience Design
Meet Chris Jones, FanThreeSixty's Director of User Experience Design: With over 18 years of design experience (and a case of Diet Dr. Pepper at his side), Chris oversees FanThreeSixty's...
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Associate Spotlight - Mary Sloss, Director of Marketing
Meet Mary Sloss, FanThreeSixty's Marketing Director: Arriving to work everyday with a double shot latte in hand, Mary oversees FanThreeSixty’s brand and market position as the leading...
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Gimme A Reason: 5 Questions to Ask When Launching Your New App
Every day people make thousands of tiny decisions about how to spend their time. Hit snooze or wake up. Listen to the radio or listen to podcasts. Check emails or scroll through Instagram.
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Data Hygiene: Your Cleaning Checklist
You wouldn’t drink spoiled milk; so, why would you use outdated data? While cleansing data may not sound exciting, it’s foundational on the journey to truly understand and predict the needs...
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Light Up Gameday
Game day is one of the most exciting days for fans. From the moment a fan wakes up, the only thing on his or her mind is the entire experience of the day and every little detail matters:...
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Where the True Magic of Sports Begins: A Consolidated Fan View
Technology and digital media have fundamentally transformed the way fans watch and attend sports events. From streaming content, team apps and digital tickets to eCommerce and in-venue...
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The Next Generation Billboard: Immersive Sponsorship Experience
Recently, our partners from OUTFRONT Sports came to Kansas City for the second annual Winter Summit: Experience Delivered. While it may have been more appropriate to call it an ‘Arctic...
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Data is the New Currency of Sports
When most people hear the term sports analytics, they typically think player performance. But for companies like us, we actually mean using fan data to ultimately help teams sell more beer,...
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FanThreeSixty Launches Data-Driven Fan Activations
KANSAS CITY, Mo.—FanThreeSixty, an industry-leading fan engagement software and analytics company, extended the capabilities of its Fan Engagement Platform, giving sports teams and...
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Data-Driven Fandom: The New Age of Marketing in Sports & Entertainment
Over the years, data-driven marketing has made its way into being a crucial part of business growth and strategy. Being a data-driven marketer means developing strategies supported by...
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