You wouldn’t drink spoiled milk; so, why would you use outdated data? While cleansing data may not sound exciting, it’s foundational on the journey to truly understand and predict the needs...
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Game day is one of the most exciting days for fans. From the moment a fan wakes up, the only thing on his or her mind is the entire experience of the day and every little detail matters:...
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Technology and digital media have fundamentally transformed the way fans watch and attend sports events. From streaming content, team apps and digital tickets to eCommerce and in-venue...
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Recently, our partners from OUTFRONT Sports came to Kansas City for the second annual Winter Summit: Experience Delivered. While it may have been more appropriate to call it an ‘Arctic...
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When most people hear the term sports analytics, they typically think player performance. But for companies like us, we actually mean using fan data to ultimately help teams sell more beer,...
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Sporting Kansas City has more than fresh jerseys this season. Available ahead of the season opener on Thursday, the team announced an all-new official app, giving fans direct access to...
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KANSAS CITY, Mo. — fusesport, a leading global sports event and data management company formed a partnership with FanThreeSixty, an industry-leading fan engagement software and analytics...
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KANSAS CITY, Mo.—FanThreeSixty, an industry-leading fan engagement software and analytics company, extended the capabilities of its Fan Engagement Platform, giving sports teams and...
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Over the years, data-driven marketing has made its way into being a crucial part of business growth and strategy. Being a data-driven marketer means developing strategies supported by...
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There’s something magical about a fan’s first game. Whether a young kid, teenager or adult, they’re going to remember everything about that first visit: the excitement as they near the...
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