Predictive Analytics Data Fan Journey

How Data Drives Personalization

By Jess Westendorf on July, 17 2019
Jess Westendorf

Jess is an experienced sports marketer and journalist who guides FanThreeSixty's social media and content strategy while facilitating impactful conversations to create personalized experiences. She loves the Iowa Hawkeyes, yoga, and Friday nights at the K.

Fan Engagement and Personalization

With companies like Amazon and Netflix setting a new standard for delivering personalized experiences, sports teams are now fighting for their fans attention, something they didn’t have to worry about before. Some sports organizations have been sticking to what they know “best,” which is causing teams to miss out on different ways to engage with fans and improve the game day experience. The industry has been set back by an inability to create ways to act on fan data, missing opportunities to keep existing fans and attract new ones. 

So how can you as a sports organization get ahead of the curve and start using fan data to deliver personalized experiences? 

The answer is a data strategy. 

To connect with your fans, you need to understand your audience in order to personalize their experience and it all starts with a data strategy. Studies show that over 80% of consumers want brands to understand them better and know when to approach them (Accenture). Understanding your audience starts with centralizing fan data from multiple sources (purchasing data, ticketing data, social media, etc.) to uncover behavioral and preferential insights that can be used to deliver the right message at the right time.

Delivering a personalized fan experience allows teams to create an atmosphere where fans feel valued, which can in turn increase fan loyalty and revenue. Download our free report to begin developing your data strategy to unlock the value of your fan data today.

 

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