Topic: Data

Predictive Analytics Data Fan Journey

How Data Drives Personalization
By Jess Westendorf on July 17, 2019

Fan Engagement and Personalization With companies like Amazon and Netflix setting a new standard for delivering personalized experiences, sports teams are now fighting for their fans...

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Predictive Analytics Data

Data Hygiene: Your Cleaning Checklist
By David Longstreet on May 7, 2019

You wouldn’t drink spoiled milk; so, why would you use outdated data? While cleansing data may not sound exciting, it’s foundational on the journey to truly understand and predict the needs...

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Insights Predictive Analytics Data

Where the True Magic of Sports Begins: A Consolidated Fan View
By David Longstreet on March 26, 2019

Technology and digital media have fundamentally transformed the way fans watch and attend sports events. From streaming content, team apps and digital tickets to eCommerce and in-venue...

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Insights Fan Experiences Data

Data is the New Currency of Sports
By Mary Sloss on March 5, 2019

When most people hear the term sports analytics, they typically think player performance. But for companies like us, we actually mean using fan data to ultimately help teams sell more beer,...

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Insights Data Fan Journey

Data-Driven Fandom: The New Age of Marketing in Sports and Entertainment
By Pang Randolph on November 15, 2018

Over the years, data-driven marketing has made its way into being a crucial part of business growth and strategy. Being a data-driven marketer means developing strategies supported by...

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Fan Activation Data Technology

The New Rules Of Fan Engagement
By David Longstreet on September 27, 2018

What one fan does is not as interesting as what 10,000 fans do. This is why the role of data science in sports goes beyond player performance. When internal teams have an organized database...

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News Predictive Analytics Data

FanThreeSixty Hires Data Expert and Published Author David Longstreet as Chief Data Scientist
By FanThreeSixty on September 5, 2018

KANSAS CITY, Mo. — FanThreeSixty, a leading fan engagement software and predictive analytics company for sports and entertainment, announced today the addition of expert data scientist...

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Data Technology

8 Ways to Gain Insights about Your Fans
By FanThreeSixty on August 28, 2018

In a previous post, we identified the 4 Things You Need To Know About Your Fans to better understand and connect with them. Below, we’ve highlighted eight technologies and methods that are...

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