Data Driven Success at FanThreeSixty
Preview: Check out this article and discover what FanThreeSixty does best: leveraging data to elevate fan engagement, driving revenue growth for our diverse client base, and optimizing...
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A Day in the Life of a FanThreeSixty Data Scientist
We constantly work to give fans a personalized experience on game day and beyond; so, how do we do that? Well a big part is through data science, but how and what does that look like?...
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Data Hygiene: Your Cleaning Checklist
You wouldn’t drink spoiled milk; so, why would you use outdated data? While cleansing data may not sound exciting, it’s foundational on the journey to truly understand and predict the needs...
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Where the True Magic of Sports Begins: A Consolidated Fan View
Technology and digital media have fundamentally transformed the way fans watch and attend sports events. From streaming content, team apps and digital tickets to eCommerce and in-venue...
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Data is the New Currency of Sports
When most people hear the term sports analytics, they typically think player performance. But for companies like us, we actually mean using fan data to ultimately help teams sell more beer,...
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Data-Driven Fandom: The New Age of Marketing in Sports and Entertainment
Over the years, data-driven marketing has made its way into being a crucial part of business growth and strategy. Being a data-driven marketer means developing strategies supported by...
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The New Rules Of Fan Engagement
What one fan does is not as interesting as what 10,000 fans do. This is why the role of data science in sports goes beyond player performance. When internal teams have an organized database...
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FanThreeSixty Hires Data Expert and Published Author David Longstreet as Chief Data Scientist
KANSAS CITY, Mo. — FanThreeSixty, a leading fan engagement software and predictive analytics company for sports and entertainment, announced today the addition of expert data scientist...
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8 Ways to Gain Insights about Your Fans
In a previous post, we identified the 4 Things You Need To Know About Your Fans to better understand and connect with them. Below, we’ve highlighted eight technologies and methods that are...
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4 Things You Need to Know About Your Fans
Identifying fans is one of the biggest challenges sports teams face today. Although teams might have a general idea of who’s in their stadium, they still don’t have enough valuable...
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KCDC Recap: Up Your Game With Fan Data
This month was the 10th annual Kansas City Developer Conference (KCDC). Thousands of software engineers, developers, data scientists and analysts came together to discuss the latest trends...
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Everyone Has Data, But the Ones Who Can Optimize It Will Be the Winners
Data is ubiquitous, but success apparently isn’t. Companies using big data strategies are running headlong into an 85 percent failure rate as a result of resistance from management, a lack...
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