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Topic: Data

Data Insights Fan Journey

Data-Driven Fandom: The New Age of Marketing in Sports and Entertainment
By Pang Randolph on November 15, 2018

Over the years, data-driven marketing has made its way into being a crucial part of business growth and strategy. Being a data-driven marketer means developing strategies supported by...

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Data Technology Fan Activation

The New Rules Of Fan Engagement
By David Longstreet on September 27, 2018

What one fan does is not as interesting as what 10,000 fans do. This is why the role of data science in sports goes beyond player performance. When internal teams have an organized database...

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Data Predictive Analytics News

FanThreeSixty Hires Data Expert and Published Author David Longstreet as Chief Data Scientist
By FanThreeSixty on September 5, 2018

KANSAS CITY, Mo. — FanThreeSixty, a leading fan engagement software and predictive analytics company for sports and entertainment, announced today the addition of expert data scientist...

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Technology Data

8 Ways to Gain Insights about Your Fans
By FanThreeSixty on August 28, 2018

In a previous post, we identified the 4 Things You Need To Know About Your Fans to better understand and connect with them. Below, we’ve highlighted eight technologies and methods that are...

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Data Fan Journey Predictive Analytics

4 Things You Need to Know About Your Fans
By FanThreeSixty on July 25, 2018

Identifying fans is one of the biggest challenges sports teams face today. Although teams might have a general idea of who’s in their stadium, they still don’t have enough valuable...

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Predictive Analytics Data

KCDC Recap: Up Your Game With Fan Data
By Caleb Overman on July 19, 2018

This month was the 10th annual Kansas City Developer Conference (KCDC). Thousands of software engineers, developers, data scientists and analysts came together to discuss the latest trends...

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Data

How to Make Different Types of Data Work For You
By Sasha Victorine on June 22, 2018

Timing is everything. The popularity of the smartphone and the rise of the Internet of Things has created abundant sources of data. Now that we’re at the intersection of artificial...

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Data Technology

Now That GDPR Has Arrived, Here Are Five Ways Your Company Can Catch Up Fast
By Sasha Victorine on June 2, 2018

Everywhere you turn, companies are talking about the General Data Protection Regulation and what it means for the future of advertising. How will the EU enforce it? Who will be the first...

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