Newsroom

April 22, 2020

NFL Draft Week

It’s Draft Week, so that means it’s time to push pause on the Super Bowl reruns (Go Chiefs) and get ready for the next generation of elite football stars. It’s been over a month since...
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March 18, 2020

If Not Now; When?

While the world of sports is paused, fans are craving content as a way to fill the void and find a welcomed distraction. Below are some shoutouts to a few teams, leagues and...
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March 13, 2020

This Time, the Game Can't Go On

For sports fans, game day is more than an event. The players aren’t just a team; from the mascots and the bands to the coaches and athletes, game day is part of fans’ identities. They...
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July 30, 2019

Top 10 Sports Social Media Activations from the First Half of 2019

Each year sports teams and brands search for new and improved ways to better their fan engagement strategies with creative ideas and activations. It can be challenging for teams to know...
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July 17, 2019

How Data Drives Personalization


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February 19, 2019

New Sporting KC App Gives Fans a Seamless Gameday Experience

Sporting Kansas City has more than fresh jerseys this season. Available ahead of the season opener on Thursday, the team announced an all-new official app, giving fans direct access to...
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November 15, 2018

Data-Driven Fandom: The New Age of Marketing in Sports and Entertainment

Over the years, data-driven marketing has made its way into being a crucial part of business growth and strategy. Being a data-driven marketer means developing strategies supported by...
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SurpriseandDelight
October 15, 2018

All It Takes Is a Little Surprise and Delight

There’s something magical about a fan’s first game. Whether a young kid, teenager or adult, they’re going to remember everything about that first visit: the excitement as they near the...
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4ThingsFeature
July 25, 2018

4 Things You Need to Know About Your Fans

Identifying fans is one of the biggest challenges sports teams face today. Although teams might have a general idea of who’s in their stadium, they still don’t have enough valuable...
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livegame-1
January 3, 2018

5 Reasons a Live Environment is the Ultimate Data Source for a Brand

By FanThreeSixty's Robb Heineman, originally posted on The Innovation Enterprise --- From a loaf of bread to a vase of orchids, everything’s better when it’s fresh. That includes data —...
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