Stay up to date

Topic: Fan Journey

Data Insights Fan Journey

Data-Driven Fandom: The New Age of Marketing in Sports and Entertainment
By Pang Randolph on November 15, 2018

Over the years, data-driven marketing has made its way into being a crucial part of business growth and strategy. Being a data-driven marketer means developing strategies supported by...

Continue Reading

Fan Activation Fan Experiences Fan Journey

All It Takes Is a Little Surprise and Delight
By FanThreeSixty on October 15, 2018

There’s something magical about a fan’s first game. Whether a young kid, teenager or adult, they’re going to remember everything about that first visit: the excitement as they near the...

Continue Reading

Data Fan Journey Predictive Analytics

4 Things You Need to Know About Your Fans
By FanThreeSixty on July 25, 2018

Identifying fans is one of the biggest challenges sports teams face today. Although teams might have a general idea of who’s in their stadium, they still don’t have enough valuable...

Continue Reading

Data Fan Journey Fan Experiences

5 Reasons a Live Environment is the Ultimate Data Source for a Brand
By Robb Heineman on January 3, 2018

By FanThreeSixty's Robb Heineman, originally posted on The Innovation Enterprise --- From a loaf of bread to a vase of orchids, everything’s better when it’s fresh. That includes data —...

Continue Reading