Topic: Fan Journey

Trends Fan Experiences Fan Activation Fan Journey

Top 10 Sports Social Media Activations from the First Half of 2019
By Jess Westendorf on July 30, 2019

Each year sports teams and brands search for new and improved ways to better their fan engagement strategies with creative ideas and activations. It can be challenging for teams to know...

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Predictive Analytics Data Fan Journey

How Data Drives Personalization
By Jess Westendorf on July 17, 2019

Fan Engagement and Personalization With companies like Amazon and Netflix setting a new standard for delivering personalized experiences, sports teams are now fighting for their fans...

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Fan Journey Technology

New Sporting KC App Gives Fans a Seamless Gameday Experience
By FanThreeSixty on February 19, 2019

Sporting Kansas City has more than fresh jerseys this season. Available ahead of the season opener on Thursday, the team announced an all-new official app, giving fans direct access to...

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Insights Data Fan Journey

Data-Driven Fandom: The New Age of Marketing in Sports and Entertainment
By Pang Randolph on November 15, 2018

Over the years, data-driven marketing has made its way into being a crucial part of business growth and strategy. Being a data-driven marketer means developing strategies supported by...

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Fan Experiences Fan Activation Fan Journey

All It Takes Is a Little Surprise and Delight
By FanThreeSixty on October 15, 2018

There’s something magical about a fan’s first game. Whether a young kid, teenager or adult, they’re going to remember everything about that first visit: the excitement as they near the...

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Predictive Analytics Data Fan Journey

4 Things You Need to Know About Your Fans
By FanThreeSixty on July 25, 2018

Identifying fans is one of the biggest challenges sports teams face today. Although teams might have a general idea of who’s in their stadium, they still don’t have enough valuable...

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Fan Experiences Data Fan Journey

5 Reasons a Live Environment is the Ultimate Data Source for a Brand
By Robb Heineman on January 3, 2018

By FanThreeSixty's Robb Heineman, originally posted on The Innovation Enterprise --- From a loaf of bread to a vase of orchids, everything’s better when it’s fresh. That includes data —...

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