Topic: Fan Journey

News Fan Experiences Fan Journey User Experience Fan Engagement

NFL Draft Week
By Jess Westendorf on April 22, 2020

It’s Draft Week, so that means it’s time to push pause on the Super Bowl reruns (Go Chiefs) and get ready for the next generation of elite football stars. It’s been over a month since the...

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Trends Fan Journey Spotlight Fan Engagement

If Not Now; When?
By Jess Westendorf on March 18, 2020

While the world of sports is paused, fans are craving content as a way to fill the void and find a welcomed distraction. Below are some shoutouts to a few teams, leagues and FanThreeSixty...

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Fan Experiences Fan Journey Fan Engagement

This Time, the Game Can't Go On
By Mary Sloss on March 13, 2020

For sports fans, game day is more than an event. The players aren’t just a team; from the mascots and the bands to the coaches and athletes, game day is part of fans’ identities. They bring...

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Trends Fan Experiences Fan Activation Fan Journey

Top 10 Sports Social Media Activations from the First Half of 2019
By Jess Westendorf on July 30, 2019

Each year sports teams and brands search for new and improved ways to better their fan engagement strategies with creative ideas and activations. It can be challenging for teams to know...

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Predictive Analytics Data Fan Journey

How Data Drives Personalization
By Jess Westendorf on July 17, 2019

Fan Engagement and Personalization With companies like Amazon and Netflix setting a new standard for delivering personalized experiences, sports teams are now fighting for their fans...

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Fan Journey Technology

New Sporting KC App Gives Fans a Seamless Gameday Experience
By FanThreeSixty on February 19, 2019

Sporting Kansas City has more than fresh jerseys this season. Available ahead of the season opener on Thursday, the team announced an all-new official app, giving fans direct access to...

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Insights Data Fan Journey

Data-Driven Fandom: The New Age of Marketing in Sports and Entertainment
By Pang Randolph on November 15, 2018

Over the years, data-driven marketing has made its way into being a crucial part of business growth and strategy. Being a data-driven marketer means developing strategies supported by...

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Fan Experiences Fan Activation Fan Journey

All It Takes Is a Little Surprise and Delight
By FanThreeSixty on October 15, 2018

There’s something magical about a fan’s first game. Whether a young kid, teenager or adult, they’re going to remember everything about that first visit: the excitement as they near the...

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