Top 10 Sports Social Media Activations from the First Half of 2019
Each year sports teams and brands search for new and improved ways to better their fan engagement strategies with creative ideas and activations. It can be challenging for teams to know...
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New Sporting KC App Gives Fans a Seamless Gameday Experience
Sporting Kansas City has more than fresh jerseys this season. Available ahead of the season opener on Thursday, the team announced an all-new official app, giving fans direct access to...
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Data-Driven Fandom: The New Age of Marketing in Sports and Entertainment
Over the years, data-driven marketing has made its way into being a crucial part of business growth and strategy. Being a data-driven marketer means developing strategies supported by...
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4 Things You Need to Know About Your Fans
Identifying fans is one of the biggest challenges sports teams face today. Although teams might have a general idea of who’s in their stadium, they still don’t have enough valuable...
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