FanThreeSixty has acquired assets of StepOne, Inc., including its patented software featuring leading-edge data intelligence, analytics, automation and a revolutionary recommendation engine. With this acquisition, FanThreeSixty will accelerate the development of a proprietary business intelligence layer specifically designed for use by clients within sports and entertainment.
Fansided's KC Kingdom explores how FanThreeSixty technology is helping Sporting Kansas City, and growing number of other sports organizations around the world, access unprecedented fan insights and deliver each fan the most relevant and enhanced experience at every single touchpoint.
After announcing a partnership with Speedway Motorsports, Inc. in 2014, we are happy to share milestones and successes SMI has experienced over the past two seasons. Read on for a brief overview or click here to jump to the in-depth case study.
Congratulations to FanThreeSixty partner, Allianz Stadium for winning the 2016 StadiumBusiness Award in Venue Technology for its fan engagement technology. Located in Sydney, Australia at the Sydney Cricket Ground, Allianz Stadium is one of the country's premier sporting and entertainment venues.
TheStadiumBusiness posted, "Two years and A$20m later, Allianz Stadium has established a new benchmark for stadium tech integrations built around a rigorous, multi-stakeholder approach to evaluation and ROI - with a focus on operational returns, data capture and future roadmap."
As part of its venue technology strategy, Allianz implemented free Wi-Fi for fans, a new app built on the Uphoria mobile framework by FanThreeSixty, as well as the FanThreeSixty platform. These solutions help Allianz manage its data while being able to provide more tailored and compelling experiences for fans.
From all of us at FanThreeSixty, we'd like to congratulate our friends at Allianz on this prestigious award. Their vision and leadership of the venue's entire technology renovation over the past couple years is truly remarkable.
Now in its seventh year, TheStadiumBusiness Awards are the only awards to recognize a whole spectrum of achievements from across the global stadium industry.
Click here to view more details on all of the 2016 winners.
Dedicated global sales focus designed to fuel company growth and expansion
FanThreeSixty announces that sales veteran Dennis Cunningham will join the company as Chief Sales Officer, effective May 3, 2016.
As a member of FanThreeSixty’s executive team, Cunningham will be responsible for all global sales and business development strategies, and building the company’s sales team. This new position is designed to further drive FanThreeSixty’s market expansion in a rapidly evolving sports business landscape.
March Madness is finally here. This is a time of year like no other. It whips Americans into a frenzy more than any other sporting event, including the Super Bowl. On ESPN alone, more than 70 million brackets are submitted, and March Madness costs employers $1.9 billion in lost productivity.
During these three weeks, fandom is at its peak. You now have an expanded universe of casual fans watching, bantering, posting, cheering and purchasing.