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September 5, 2018

FanThreeSixty Hires Data Expert and Published Author David Longstreet as Chief Data Scientist

KANSAS CITY, Mo. — FanThreeSixty, a leading fan engagement software and predictive analytics company for sports and entertainment, announced today the addition of expert data scientist David Longstreet to its executive leadership team. Read more

August 28, 2018

8 Ways to Gain Insights about Your Fans

In a previous post, we identified the 4 Things You Need To Know About Your Fans to better understand and connect with them. Below, we’ve highlighted eight technologies and methods that are fueling the data transformation in sports and entertainment. These sources, when aggregated and centralized into one platform, give a more complete view of your fans, including their distinct affinities and behaviors. This leads to actionable insights that personalize sales and marketing efforts and enhance the game day experience, driving engagement, increasing attendance, and ultimately, boosting revenue and team value.

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Published in Blog, General

July 25, 2018

4 Things You Need to Know About Your Fans

Identifying fans is one of the biggest challenges sports teams face today. Although teams might have a general idea of who’s in their stadium, they still don’t have enough valuable information to truly understand the distinct affinities and behaviors of their fan base. If effectively captured, fan data can provide actionable insights that drive marketing, sales, engagement and revenue growth strategies.

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Published in News

July 19, 2018

KCDC Recap: Up Your Game With Fan Data

This month was the 10th annual Kansas City Developer Conference (KCDC). Thousands of software engineers, developers, data scientists and analysts came together to discuss the latest trends and innovation happening throughout our industry in the heart of the Silicon Prairie. On behalf of FanThreeSixty, I was invited to talk about the work we’re doing to transform sports and entertainment organizations into data-driven entities.
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Published in Events, General, Industry News, News

July 11, 2018

My (2026) World Cup Prediction–The Next Era of Fan Engagement

Everyone here at the office knows I picked France to win the 2018 FIFA World Cup, so while I'm on a roll, let me take a look forward to 2026.

Great events serve as a catalyst for great innovation. With the recent announcement that the United States, Canada and Mexico will host the 2026 World Cup, I started to think of the technological developments coming over the next eight years that will redefine the fan experience.
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Published in Events, General, Industry News, News

June 22, 2018

How to Make Different Types of Data Work For You

Timing is everything. The popularity of the smartphone and the rise of the Internet of Things has created abundant sources of data. Now that we’re at the intersection of artificial intelligence and all the possibilities that machine learning represents, data is finally getting the type of expectation-shattering credit it deserves. Read more

Published in News

April 9, 2018

Everyone Has Data, But the Ones Who Can Optimize It Will Be the Winners

Data is ubiquitous, but success apparently isn’t. Companies using big data strategies are running headlong into an 85 percent failure rate as a result of resistance from management, a lack of adequate training, and an inability to integrate the new strategies with existing business processes. Many organizations also fail to determine the proper key strategy drivers, and as a result, they collect all the wrong data. Read more

Published in Blog, News