October 15, 2018

All It Takes Is a Little Surprise and Delight

There’s something magical about a fan’s first game. Whether a young kid, teenager or adult, they’re going to remember everything about that first visit: the excitement as they near the venue entrance; the fandom; the team chants and cheers; the music; the pre-game hype; even the smell of the stadium food. These truly are experiences that last a lifetime, which can turn even the most casual of fan into a fanatic.

Read more

September 27, 2018

The New Rules of Fan Engagement

What one fan does is not as interesting as what 10,000 fans do. This is why the role of data science in sports goes beyond player performance. When internal teams have an organized database of fan data, it can be mined to uncover distinct attributes and behaviors that make up each unique fan. Machine Learning algorithms can also be used to find unexpected patterns of fan behavior, leading you to trends or insights that can change how you engage with your fans. 

Machine Learning algorithms can also be used to find unexpected patterns of fan behavior, leading you to trends or insights that can change how you engage with your fans. 

Read more

September 24, 2018

OUTFRONT Sports Partners with FanThreeSixty to Deliver New Digital Fan Experiences

KANSAS CITY, Mo. FanThreeSixty, an industry-leading fan engagement software and analytics company, and Outfront Media Sports Inc. have entered into a multi-year digital media and technology partnership to create a groundbreaking sponsor activation platform that gives brands multi-layered digital media inventory. Sponsors will be able to directly engage with fans of collegiate teams, high school state associations and sports venues that have a multimedia rights agreement with Outfront Media Sports Inc. The expansion of these media assets also provides a more personalized way for sponsors to connect with millions of sports fans. Read more

Published in Announcements, News, Press

September 5, 2018

FanThreeSixty Hires Data Expert and Published Author David Longstreet as Chief Data Scientist

KANSAS CITY, Mo. — FanThreeSixty, a leading fan engagement software and predictive analytics company for sports and entertainment, announced today the addition of expert data scientist David Longstreet to its executive leadership team. Read more

August 28, 2018

8 Ways to Gain Insights about Your Fans

In a previous post, we identified the 4 Things You Need To Know About Your Fans to better understand and connect with them. Below, we’ve highlighted eight technologies and methods that are fueling the data transformation in sports and entertainment. These sources, when aggregated and centralized into one platform, give a more complete view of your fans, including their distinct affinities and behaviors. This leads to actionable insights that personalize sales and marketing efforts and enhance the game day experience, driving engagement, increasing attendance, and ultimately, boosting revenue and team value.

Read more

Published in Blog, General

July 25, 2018

4 Things You Need to Know About Your Fans

Identifying fans is one of the biggest challenges sports teams face today. Although teams might have a general idea of who’s in their stadium, they still don’t have enough valuable information to truly understand the distinct affinities and behaviors of their fan base. If effectively captured, fan data can provide actionable insights that drive marketing, sales, engagement and revenue growth strategies.

Read more

Published in News

July 19, 2018

KCDC Recap: Up Your Game With Fan Data

This month was the 10th annual Kansas City Developer Conference (KCDC). Thousands of software engineers, developers, data scientists and analysts came together to discuss the latest trends and innovation happening throughout our industry in the heart of the Silicon Prairie. On behalf of FanThreeSixty, I was invited to talk about the work we’re doing to transform sports and entertainment organizations into data-driven entities.
Read more

Published in Events, General, Industry News, News

July 11, 2018

My (2026) World Cup Prediction–The Next Era of Fan Engagement

Everyone here at the office knows I picked France to win the 2018 FIFA World Cup, so while I'm on a roll, let me take a look forward to 2026.

Great events serve as a catalyst for great innovation. With the recent announcement that the United States, Canada and Mexico will host the 2026 World Cup, I started to think of the technological developments coming over the next eight years that will redefine the fan experience.
Read more

Published in Events, General, Industry News, News

June 22, 2018

How to Make Different Types of Data Work For You

Timing is everything. The popularity of the smartphone and the rise of the Internet of Things has created abundant sources of data. Now that we’re at the intersection of artificial intelligence and all the possibilities that machine learning represents, data is finally getting the type of expectation-shattering credit it deserves. Read more

Published in News