March 6, 2018

FanThreeSixty names Jason Houseworth President and CEO

Kansas City, Mo.FanThreeSixty, a leader in helping organizations maximize the value of their fanbase, announced today they have expanded the leadership team to add Jason Houseworth as President and CEO effective immediately.

As the leader of FanThreeSixty, Houseworth will be responsible for driving the company’s vision and growth for innovation in sports and entertainment.

“We see incredible growth opportunities ahead for FanThreeSixty in 2018 and beyond. Given our strong financial position, we seized the opportunity to add a proven software executive to guide the next generation of our analytics-driven fan engagement platform,” said FanThreeSixty Co-Founder Robb Heineman.

Houseworth joins FanThreeSixty from H&R Block where he served as Chief Innovation Officer. His leadership with the tax software team helped scale the business to achieve more than $200M in annual revenue.

“We saw in Jason an opportunity to monetize and scale new data analytic capabilities that are planned to roll out in 2018. With Jason’s arrival, my focus will shift towards market development and strategic partnerships to ensure the platform delivers optimal value from a sports ownership perspective,” said Heineman.

With over 15 years of product innovation, Houseworth has spent the past few years using data analytics from millions of tax profiles prepared by H&R Block to develop advances tax software solutions that revolutionized the client experience.

“I’m thrilled to join FanThreeSixty and be part of their growth plan. When the conversation began with Robb and Cliff Illig, Chairman of FanThreeSixty,  I immediately recognized the power and uniqueness of their fan analytics platform to create value for clients,” said Houseworth. “I am excited to leverage my experience building analytics-based software to lead the next generation of this platform as we expand ROI through sponsor advertising capabilities and fan engagement analytics.”


Published in News

January 11, 2018

United Soccer League announces collaborative partnership with FanThreeSixty


The USL and FanThreeSixty are proud to announce a collaborative partnership that will see FanThreeSixty, an enterprise fanbase solution provider, join the league’s growing Preferred Supplier Program. Founded by the leaders of Major League Soccer club Sporting Kansas City, FanThreeSixty understands the importance of establishing deeper ties between club and supporter and has developed a unique solution offering for USL clubs looking to create stronger bonds with fans.

“We are always searching for innovative ideas and proven platforms to help our clubs be successful not only on the field but off it as well,” said USL President Jake Edwards. “Clubs eager and interested in developing better relationships with their fans can work with FanThreeSixty, as the platform has an extensive background in soccer and provides the unique expertise and technologies that will help our clubs identify and maximize the full potential of their fanbase.”

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Published in Announcements

January 3, 2018

5 reasons a live environment is the ultimate data source for a brand

By FanThreeSixty CEO Robb Heineman, originally posted on The Innovation Enterprise


From a loaf of bread to a vase of orchids, everything’s better when it’s fresh. That includes data — especially data from live events.

Think of it this way: Is it more valuable to market LeBron James’ latest Nikes the minute after an amazing slam dunk or five days later? It doesn’t take a longtime marketer to know the answer.

Fresh data provides the strongest source of consumer intelligence, which is paramount because consumers are now our brand co-owners. Through their influence, they have the power to rapidly drive or erode brands, and they wield that power almost ruthlessly. No longer are brands the kings of their domains; a well-placed hashtag or single tweet can lead to the crumbling of a company.

If you fail to understand your prospects and clients within their personal context, you’ll find it difficult to get relationship marketing traction. But tap into ripe, raw customer intelligence gathered during a live event, and you’re on your way to engendering a team of loyalists. They’re the nearly 80% of consumers who give their money and respect to genuine, client-centric businesses, and they’re the door to your gold mine.

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Published in Blog, News

October 17, 2017

LeBron James just showed why he’s Nike’s billion-dollar man

When LeBron's shoes speak, everyone listens. But let's be realistic, the majority of brands don't have the budget for professional athlete endorsements to boost sales. So what can they do? gives tips for how any company can boost product frenzy with just a few strategic steps, including how companies like FanThreeSixty are helping brands collect and transform fanbase data into the perfect message.

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Published in Blog, General, News, Press

September 14, 2017

Allianz Stadium Delivers Impressive Fan Engagement For College Football

Sydney Cricket and Sports Ground Trust continues to establish themselves as a global leader in digital sports experience by delivering the ultimate game day atmosphere at Allianz Stadium through targeted communications, geo-fencing technology, live fan interactions and photo sharing capabilities as the Stanford Cardinals faced off with the Rice Owls for the college football season opener.


Published in News

March 24, 2017

FanThreeSixty acquires assets of award-winning software company to create unprecedented business intelligence for sports and entertainment clients

FanThreeSixty has acquired assets of StepOne, Inc., including its patented software featuring leading-edge data intelligence, analytics, automation and a revolutionary recommendation engine. With this acquisition, FanThreeSixty will accelerate the development of a proprietary business intelligence layer specifically designed for use by clients within sports and entertainment. 

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Published in News