The global pandemic halted sports. It changed the world of fandom. And now, while live sports slowly make their return, the gameday experiences we once knew will be a thing of the past (at least until a vaccine is widely available). 

Even while fans are welcomed back to the venue, will they return or will fear keep them on their couch?

We surveyed over four thousand fans across the U.S. to better understand their mindset about returning to the venue, expected safety precautions and more. 

Fan Engagement from the Sidelines is your hub for our best tips and tricks to engage fans whether they continue to stay at home or someday make their way back to the venue. We’ll help guide your content strategy and pandemic-proof your marketing efforts in order to give fans the best digital experiences whether they are on the couch or in the stands. This will help drive engagement across your entire fan base, and in turn, deepen the relationship with every fan, resulting in a more valuable, engaged audience year round. 

You can also read a few of quick tips below, or download our first installment of Fan Engagement from the Sidelines for additional inspiration during this time.

Choose your channels

If there’s one thing we can be certain of right now, it’s that fans are eager to interact with their favorite teams. Begin by identifying the channels that will be most effective in engaging your fans and how those channels will help you to understand more about them. 

Fan Engagement Checklist

While fans are dreaming of the day that they’ll return to the stands, your content is more likely to capture their attention and keep your team top-of-mind if it checks the boxes below.

 

Latest from the FanThreeSixty Blog

Explore our take on industry trends and insights, along with a look at content inspiration from our clients and other organizations that are winning the at-home fan engagement game. Be sure to subscribe to stay in-the-loop on the latest.

Rec & Roll: How the University of Denver is using their app for more than varsity athletics

By adding rec membership and facility info, Denver Athletics is rethinking the model of how college athletic departments put their mobile apps to use.

 

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Rice expands partnership with FanThreeSixty, creating the most robust fan engagement platform in college sports

Rice Athletics has expanded its partnership with FanThreeSixty to transform fan data into actionable insights and business efficiency. We have agreed on a new four-year term that incorporates all aspects of the FanThreeSixty Platform.

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FanThreeSixty announces partnership with University of South Florida

Horns up! 🤘

We are thrilled to announce our new partnership with University of South Florida Athletics! USF will be using our Fan Data Platform and Sales products, and we are extremely excited to help them get a more complete view of fans & grow ticketing revenue. Let’s go Bulls!

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The foundation to a great sports app is engaging content. While this is easy to say, it’s hard to know how to activate this strategy. A content plan is a good first step. 

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LSU Athletics Launches New Sports Mobile App Backed by Insights

Available ahead of the new school year, the school announced an all-new official app for LSU Athletics, giving Tiger fans direct access to their favorite college in the SEC. 

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