The global pandemic halted sports. It changed the world of fandom. And now, while live sports slowly make their return, the gameday experiences we once knew will be a thing of the past (at least until a vaccine is widely available). 

Even while fans are welcomed back to the venue, will they return or will fear keep them on their couch?

We surveyed over four thousand fans across the U.S. to better understand their mindset about returning to the venue, expected safety precautions and more. 

Fan Engagement from the Sidelines is your hub for our best tips and tricks to engage fans whether they continue to stay at home or someday make their way back to the venue. We’ll help guide your content strategy and pandemic-proof your marketing efforts in order to give fans the best digital experiences whether they are on the couch or in the stands. This will help drive engagement across your entire fan base, and in turn, deepen the relationship with every fan, resulting in a more valuable, engaged audience year round. 

You can also read a few of quick tips below, or download our first installment of Fan Engagement from the Sidelines for additional inspiration during this time.

Choose your channels

If there’s one thing we can be certain of right now, it’s that fans are eager to interact with their favorite teams. Begin by identifying the channels that will be most effective in engaging your fans and how those channels will help you to understand more about them. 

Fan Engagement Checklist

While fans are dreaming of the day that they’ll return to the stands, your content is more likely to capture their attention and keep your team top-of-mind if it checks the boxes below.

 

Latest from the FanThreeSixty Blog

Explore our take on industry trends and insights, along with a look at content inspiration from our clients and other organizations that are winning the at-home fan engagement game. Be sure to subscribe to stay in-the-loop on the latest.

The behind the scenes of JaxEvents and FanThreeSixty

In 2022, ASM Global - Jacksonville (JaxEvents) partnered with FanThreeSixty to launch a dynamic mobile app, offering patrons exclusive event access, information, and seamless ticketing and parking. The partnership enabled JaxEvents staff to cut patron communication time in half by leveraging...

Learn More >>

USF Athletics is winning with FanThreeSixty

The University of South Florida Athletics partnered with FanThreeSixty in 2021 to activate its fan data with FanThreeSixty’s Fan Data Platform and Sales CRM products. After their success with FanThreeSixty, USF expanded their suite of products by adding a mobile app in 2023. 

Since its launch, the...

Learn More >>

Kansas Athletics continues to hit the mark with FanThreeSixty

Kansas Athletics is familiar with success on and off the field. Here’s a quick recap of their FanThreeSixty successes during the 2021-2022 football season. For a deeper breakdown of how they did it, download the full Kansas Athletics case study here. 

Learn More >>

FanThreeSixty's new API integration with SeatGeek helps clients better understand fan behavior to drive more revenue

KANSAS CITY, Mo. — FanThreeSixty, an innovative Fan Data Platform built for high-performing organizations, recently integrated with SeatGeek’s new data sharing API to help clients leverage expanded fan behavior to drive more revenue. The integration resulted from a mutual partner in the United...

Learn More >>

Conversations - Meet Our Latest and Most Anticipated Sales Product

Introducing a one-to-one, simplified conversation platform

It’s finally here. With Conversations, you can exercise the power of SMS marketing from your desktop or on the go. 

Learn More >>

Subscribe to our blog