The global pandemic halted sports. It changed the world of fandom. And now, while live sports slowly make their return, the gameday experiences we once knew will be a thing of the past (at least until a vaccine is widely available). 

Even while fans are welcomed back to the venue, will they return or will fear keep them on their couch?

We surveyed over four thousand fans across the U.S. to better understand their mindset about returning to the venue, expected safety precautions and more. 

Fan Engagement from the Sidelines is your hub for our best tips and tricks to engage fans whether they continue to stay at home or someday make their way back to the venue. We’ll help guide your content strategy and pandemic-proof your marketing efforts in order to give fans the best digital experiences whether they are on the couch or in the stands. This will help drive engagement across your entire fan base, and in turn, deepen the relationship with every fan, resulting in a more valuable, engaged audience year round. 

You can also read a few of quick tips below, or download our first installment of Fan Engagement from the Sidelines for additional inspiration during this time.

Choose your channels

If there’s one thing we can be certain of right now, it’s that fans are eager to interact with their favorite teams. Begin by identifying the channels that will be most effective in engaging your fans and how those channels will help you to understand more about them. 

Fan Engagement Checklist

While fans are dreaming of the day that they’ll return to the stands, your content is more likely to capture their attention and keep your team top-of-mind if it checks the boxes below.


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