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The Weekly Roundup: Winning Content

By Jess Westendorf on April 17, 2020
Jess Westendorf

Jess is an experienced sports marketer and journalist who guides FanThreeSixty's social media and content strategy while facilitating impactful conversations to create personalized experiences. She loves the Iowa Hawkeyes, yoga, and Friday nights at the K.

If we have learned anything since the suspension of sports, it’s that fans crave relationships with their favorite teams and players. Fans are looking for different ways to fill the hole that was left, creating an opportunity for teams to make a lasting impact with engaging content. 

Here are some teams and organizations who are knocking fan engagement out of the park this week.

 

The Masters & CBS Sports: 

Golf fans across the world have been mourning and wondering what would have been if the prestigious Masters would have happened this past weekend. Since it has been postponed until November CBS Sports did a #MastersRewind, showing the final round of the 2019 Masters Tournament to relive the unforgettable experience.

But this time around they added a special guest. Throughout the re-airing, Tiger Woods tuned in with announcer Jim Nantz to give his perspective on the moments that led to him taking home his 5th green jacket and Masters win. So props to the Masters and CBS Sports for giving fans an in-depth look. into all of Tiger's emotions and thought process during one of the most iconic comebacks in sports.

 

 

Sacramento Republic FC: 

Sac Republic FC is meeting fans where they are right now…online. With the world leaning on the virtual experience to stay connected, the soccer club is using this to its advantage and giving fans the opportunity to win a workout session with the team over Zoom. All fans have to do is download the Sacramento Republic FC app, opening a door for the club to continue engaging and interacting with fans through the mobile platform.

 

 

MLB and DraftKings: 

MLB is exploring different ways they can bring the season back, but until then they are teaming up with DraftKings to keep baseball on the minds of fans with their Dream Bracket. The online competition will include a best-of-seven simulation featuring all-time teams for each of the 30 Major League franchises and standouts from the Negro Leagues and 25-and-under stars from today's game.

For fans missing baseball—and with plenty of extra time on their hands—a dream season is sure to be a fan engagement homerun, and we can’t wait to see the results.

 

 

Bleacher Report: 

This creative content source is widely known for its digital series “Game of Zones” playing off of the TV hit “Game of Thrones” but with an NBA twist. So while the NBA season is on hold, Bleacher Report will be releasing 4 new episodes. The trailer was released on April 2nd over Twitter and saw over 200,000 views. Fans can expect the first episode to drop on April 30th, pending no scheduling mistake ;)

And let’s not forget about this iconic video the sports source released of nuns taking it to the hoop!

 

 

LSU Football: 

The NFL Draft is just around the corner and since it will look quite different this year, the reigning National Champs are taking to Twitter to promote a digital series called “Road to the Pros.” The series gives fans an inside look at how LSU players are preparing for the draft and provides a look back at some of the most prominent moments of their football careers thus far. This series gives fans more access to players than ever before, and puts a human element at the forefront of this major SEC team.

 

Keep em' Coming:

We love seeing what teams and leagues are doing right now to keep the fans hooked and the spirit of sports alive. Stay tuned for more highlights as part of our new series during this time, The Weekly Roundup.

 

 

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