Newsroom

January 24, 2020

New Year Resolutions from the FanThreeSixty Data Science Team

It’s the beginning of a new year, a new decade, and New Year’s resolutions. With almost a full month of 2020 under our belts, the FanThreeSixty Data Science team sat down and created new...
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September 19, 2019

A Day in the Life of a FanThreeSixty Data Scientist

We constantly work to give fans a personalized experience on game day and beyond; so, how do we do that? Well a big part is through data science, but how and what does that look like?...
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July 17, 2019

How Data Drives Personalization


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May 7, 2019

Data Hygiene: Your Cleaning Checklist

You wouldn’t drink spoiled milk; so, why would you use outdated data? While cleansing data may not sound exciting, it’s foundational on the journey to truly understand and predict the needs...
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March 26, 2019

Where the True Magic of Sports Begins: A Consolidated Fan View

Technology and digital media have fundamentally transformed the way fans watch and attend sports events. From streaming content, team apps and digital tickets to eCommerce and in-venue...
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March 5, 2019

Data is the New Currency of Sports

When most people hear the term sports analytics, they typically think player performance. But for companies like us, we actually mean using fan data to ultimately help teams sell more beer,...
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November 15, 2018

Data-Driven Fandom: The New Age of Marketing in Sports and Entertainment

Over the years, data-driven marketing has made its way into being a crucial part of business growth and strategy. Being a data-driven marketer means developing strategies supported by...
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September 27, 2018

The New Rules Of Fan Engagement

What one fan does is not as interesting as what 10,000 fans do. This is why the role of data science in sports goes beyond player performance. When internal teams have an organized database...
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September 5, 2018

FanThreeSixty Hires Data Expert and Published Author David Longstreet as Chief Data Scientist

KANSAS CITY, Mo. — FanThreeSixty, a leading fan engagement software and predictive analytics company for sports and entertainment, announced today the addition of expert data scientist...
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August 28, 2018

8 Ways to Gain Insights about Your Fans

In a previous post, we identified the 4 Things You Need To Know About Your Fans to better understand and connect with them. Below, we’ve highlighted eight technologies and methods that are...
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