Mary Sloss is a marketing expert who blends creativity and insights to bring brands to life. As the marketing director for FanThreeSixty, she oversees the company's brand strategy and market position as the leading provider of remarkable fan experiences fueled by data.
Today, fans expect more entertainment than what’s happening on the court or on the field. University of Virginia worked with FanThreeSixty to light up game day, giving Hoos fans an immersive mobile experience.
Fans live for game day, and their excitement for the big event kicks in days before. Using our mobile and marketing solutions, we crafted a light show experience to better capture and engage fans as part of the UVA vs. Duke game.
Tapping into the hype around College Gameday, we sent targeted communications to fans encouraging them to either download the UVA app or update the existing app leading up to the game. This was all part of our efforts to help "Light Up JPJ" ahead of the anticipated ACC showdown.
By connecting with fans before, during and after the event, we extend the game beyond the court, keeping the team top-of-mind while driving engagement and increasing app downloads—the primary goal of the light show activation.