How to Operationalize Venue Fan Data in 2026
The sports and live entertainment industry has successfully conquered the data collection problem. Built on decades of operating via a broadcast model that rewarded reaching the widest...
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7 Essential Tech Pieces To Build A High-Performing Athletics Department
College athletic departments are drowning in cash, swimming in massive broadcast deals, and printing money from new revenue streams. Yet, somehow, they’re still facing an unprecedented...
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4 Fan Segments You Should Be Targeting (That Aren’t In Your CRM Yet)
If you open your Customer Relationship Management (CRM) platform right now and look at your segmentation lists, what do you see? More than likely, you see lists built around customer...
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12 Key Rules of Fan Engagement
What you’ll learn from this blog: From the first ticket scan to the off-season, here is how to use segmentation, gamification, and data valuation to build a 365-day fan experience. Not long...
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Don't Just Hire A Data Analyst. Hire A Data Doer.
Advancements in artificial intelligence (AI) have led to questions on how it will affect jobs, including those important to companies that have a data-driven culture. For example, data...
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4 Mistakes You're Making with Your Mobile App
With the fast-paced, information-led world we live in, the adoption and usage of our phones has exponentially grown over the years. To that point, according to Statista, in 2020, mobile...
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