KANSAS CITY, Mo. FanThreeSixty, an industry-leading fan engagement software and analytics company, and Outfront Media Sports Inc. have entered into a multi-year digital media and technology partnership to create a groundbreaking sponsor activation platform that gives brands multi-layered digital media inventory. Sponsors will be able to directly engage with fans of collegiate teams, high school state associations and sports venues that have a multimedia rights agreement with Outfront Media Sports Inc. The expansion of these media assets also provides a more personalized way for sponsors to connect with millions of sports fans.
Outfront Media Sports’ clients will gain access to FanThreeSixty’s proprietary fan engagement platform that creates a 360-degree view of the fan, leading them to actionable insights that create better fan experiences. As part of the partnership, FanThreeSixty will also develop fully-integrated, client-branded mobile applications, expanding the scope of services Outfront Media Sports provides to its clients and the valuable assets it delivers to sponsors.
“We are excited to work with FanThreeSixty to help maximize the value of each fan for partnering colleges and high school associations,” said David Johnston, president, Outfront Media Sports. “By using FanThreeSixty’s leading fan engagement platform, our teams will be able to deliver better, more personalized fan experiences that drive fan engagement for the benefit of both our clients and sponsors.”
Once launched, teams and venues will have exclusive control of the app’s user interface, layout and content via FanThreeSixty’s new App Designer, an innovation enabling teams to better reach and serve the needs of today’s fans.
“Innovation is at the heart of our strategic relationship,” said Jason Houseworth, CEO, FanThreeSixty. “Together, we’re creating the next-generation billboard designed strictly for mobile devices and leveraging our data-driven insights to create better fan experiences for both high school and college teams, transforming the way they engage with today’s mobile fans.”
The first six teams to launch this new sponsor activation platform for the Fall 2018 sports season include: University of Virginia, Arizona Interscholastic Association (AIA), The Oregon School Activities Association (OSAA), New Mexico Athletics Association (NMAA), California Interscholastic Federation (CIF), and Nevada interscholastic Activities Association (NIAA). More teams are expected to rollout in late 2018 and beyond.
About FanThreeSixty
FanThreeSixty offers data-driven solutions for every touchpoint throughout the fan journey. Founded by sports and tech veterans, FanThreeSixty changes the way sports and entertainment brands act on fan data. FanThreeSixty’s industry-leading fan engagement platform accelerates the data transformation, creating a 360-degree view of the fan. This leads organizations to actionable insights that maximize the value of every fan and creates remarkable fan experiences. fanthreesixty.com
About Outfront Media Sports Inc.
OUTFRONT Media Sports Inc., a division of OUTFRONT Media Inc. is the multimedia rights holder for some of the most prestigious intercollegiate athletic programs, state high school athletic associations and facility sports venues in the country. OUTFRONT provides fully integrated multimedia rights management and sales services across a broad spectrum of marketing and brand building platforms, to include logo rights and endorsements, permanent and digital on premise signage, fan engagement and event marketing opportunities, premium hospitality and unique access; and the production and distribution of client content across both traditional and next generation digital and social platforms.
