Special Olympics Missouri Sparks Engagement with Their Digital Stage

Kaylee Keene
Kaylee Keene September 18, 2025

Special Olympics Missouri is transforming lives for children and adults with intellectual disabilities through the power of sports. 
Strength is discovered. Skills are built. Confidence grows.
Athletes join the larger Special Olympics family—a worldwide movement of 5 million athletes across 170 countries.

As a proud partner of Special Olympics Missouri, we helped generate excitement around their Team Missouri announcement for the USA Games in Minnesota. They made their mobile app the exclusive stage for the Team Missouri announcement and the engagement they saw was impressive:

SOMO Bubbles

 

✨Goal

In the lead-up to the Team Missouri announcement for the USA Games in Minnesota, the focus was on fueling excitement by rallying fans, athletes, and coaches.

 

📈Solution

SOMO made their mobile app the exclusive stage for the Team Missouri announcement, live-streaming the nominee reveal — the only way to watch it outside of the in-person event.

 

💥Result

The excitement was undeniable. Nearly 1,000 viewers joined the live stream to witness the highly anticipated reveal of Team Missouri.
Additionally, their mobile app activation had 3,400+ impressions and an 88% engagement rate. 

 

 

 

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Kaylee Keene

Kaylee is the Marketing Coordinator at FanThreeSixty and a proud University of Kansas graduate. She loves to use data to make marketing strategies more insightful and impactful. Outside of work, Kaylee enjoys listening to a variety of podcasts and hunting for hidden gems at thrift stores.

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