FanThreeSixty Data Hub is a real-time, self-service business intelligence extension of the Fan Data Platform. Transform data from a historical report card into a live, operational cockpit by connecting your everyday tools like Tableau or Power BI directly to a unified, real-time stream of fan records.
Leveraging Snowflake’s cloud-native data platform, FanThreeSixty Data Hub provides organizations with scalable, real-time access to unified fan intelligence for operational and strategic decision-making.
Let FanThreeSixty Data Hub Solve Your Biggest Headaches:
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Stale Data: Provides a live, near real-time stream for reporting, eliminating the latency of a traditional overnight data warehouse batch loads.
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Data Silos: Eliminates manual data linking by providing a proprietary golden fan record that is unified and ready for deep analysis.
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Rigid Reporting: Eliminates the ticket-filing bottleneck for custom reports by enabling self-service business intelligence through direct tool integration.
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Operational Blind Spots: Expands the use of fan data beyond simple marketing segments to answer complex, organizational-level business questions.
Whether you’re a CEO looking to see your organization's blind spots or a data analyst ready to build a custom report, FanThreeSixty Data Hub offers solutions for many different teams.
How Your Team Can Benefit from FanThreeSixty Data Hub:
1. Unleash Your Data with Total Reporting Flexibility
Our Fan Data Platform provides powerful, pre-built reports and dashboards for your core needs. FanThreeSixty Data Hub now extends this value by:
- Integrating your favorite BI tools, like Power BI or Tableau, along with your Fan Data Platform data
- Allowing your team to build the exact custom reports and dashboards your business requires, right alongside the insights you already get from the Fan Data Platform
2. Enable Holistic, Organizational-Level Insights
Our Fan Data Platform’s 'golden fan record' is the central engine for business intelligence. FanThreeSixty Data Hub extends the power of this engine by enabling teams across the entire organization to answer your most complex business questions. Data Hub now empowers your teams to:
- Perform deep analysis and build holistic reports on overall business performance
- Leverage the same unified data you trust for activation to power organization-wide analytics
3. Make Strategic Decisions in Real-Time
FanThreeSixty Data Hub streams data in near real-time, right alongside your Fan Data Platform. When you run a report on ticket sales, you are seeing what happened today, not yesterday. Data Hub allows you to:
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Actively monitor fan engagement metrics before, during, and after an event. Your team can know which strategies are working and make changes on the fly if needed.
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Understand which fan segments are driving the most ticket revenue prior to an event and actively employ new strategies to get other segments more involved.
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Maximize sponsorship ROI during the event by tracking live engagement with digital activations. If participation is lower than expected in the first half, you can adjust the PA script or big-screen call-to-action for the second half to meet your partner's goals.
The Future of Your Data is Waiting
💡Think of it this way: if the Fan Data Platform is your engine for activation, FanThreeSixty Data Hub is your engine for organizational BI. Both run on the exact same live, unified data, ensuring your entire organization stays in sync.
Stop forcing your BI team to wrestle with fragmented spreadsheets. It’s time to give them the freedom to build. We handle the heavy lifting of linking your data; FanThreeSixty Data Hub provides the access to build the holistic, decision-making engine for your organization.
Don’t just collect data. Fuel your organization with it.