More data isn't always better, especially when your athletics department is trying to close deals.
Our latest case study explores how the University of South Florida (USF) partnered with FanThreeSixty to solve the ultimate CRM dilemma: how to build a single source of truth that brings multi-channel data into unified fan profiles.
By using FanThreeSixty as the intelligent engine behind Salesforce, USF achieved:
💡 Clean Data: De-duped and unified nearly 1M raw records into a master database.
📣 Hyper-Targeted Outreach: Enriched Salesforce leads with actionable fan tags, mobile status, and lead scores.
☁️ Bi-Directional Sync: Created a seamless, two-way data flow to keep their tech stack perfectly aligned.
Ready to see how USF intelligently fueled their Salesforce pipeline?