FanThreeSixty has been proudly working with Kansas Athletics since Spring 2022. They began using the Fan Data Platform to develop a deeper understanding of their fans by aggregating all of their fragmented data into one central, unified view. Just six months into the partnership, Kansas Athletics earned a 4x Return on Investment and generated $250,000 using the Fan Data Platform. Encouraged by this early success, two years later, Kansas Athletics decided to expand their digital presence with FanThreeSixty’s Mobile App. Utilizing a combination of FanThreeSixty products has allowed them to take full control of their data strategy, driving growth and engagement.
Following an exciting 2022 football season that marked their first bowl eligibility since 2008, the program announced plans for a brand-new football stadium. Construction began in 2023, and phase one is set to open on Saturday, August 23 as KU hosts Fresno State for the opening home game of the 2025 season.
In May of 2023, Kansas Athletics announced a partnership with Legends, a global premium experiences company. Legends is helping Kansas Athletics manage premium seating, ticket sales, annual fund donations, overall sales strategy, and business intelligence for all ticketed sporting events. Following this partnership announcement, Kansas Athletics asked FanThreeSixty to help them identify potential buyers for premium seating in the new stadium.
Currently, the premium leads model FanThreeSixty created has had an accuracy of 98.59%, and the sales team’s dedicated efforts have turned that insight into confident, targeted outreach to prospective purchasers. We look forward to supporting their success as the season progresses.
Along with FanThreeSixty’s full-scale data solutions and products, we have an in-house data science team that analyzes client data. They can also perform consultative and strategic analysis like this, to help your organization gain deeper, more meaningful insights.