FanThreeSixty has partnered with Experian for 3+ years to help enrich first-party data for our sports and entertainment clients to help them better understand their fans.
Partnership accomplishments:
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Greater operational efficiency: Experian helped our team identify 490,449 new postal addresses, giving our clients more complete contact information and helping clients reduce wasted outreach caused by incomplete or duplicate records.
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Enhanced fan profiles: Experian enriched 7.6 million records with 34 million additional data points, helping our clients better understand their fans, improve segmentation and targeting, and create more relevant engagement strategies for campaigns such as military appreciation nights, veteran-focused promotions, and location-based outreach.
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More precise audience engagement: New postal addresses and enriched geographic data helps our clients understand where fans are located in relation to stadiums, arenas, theaters, and other event locations. These insights support more informed targeting, outreach, and audience planning.
We value our integrated partners and their dedication to working alongside us to make data the most helpful assets for our clients.