Fan Engagement Hits a High Note at Broadway San Jose

Kaylee Keene
Kaylee Keene July 23, 2025

Broadway San Jose, a Nederlander Presentation, is part of the nationally recognized The Nederlander Organization. Broadway San Jose debuted in 2009 and since then, they have brought more than 70 shows to Downtown San Jose. 

FanThreeSixty is a proud partner of Broadway San Jose and helped increase fan engagement, as well as brand affinity with the mobile app. Check out these impressive results our partners saw from their campaign: 

SJ spotlight blobs

 

✨Goal

Broadway San Jose wanted to increase fan engagement and brand affinity with the mobile app.

 

📈Solution

Ahead of the The Cher Show, Broadway San Jose created a Cher series within their app that included polls, trivia, giveaways, & exclusive offers across 24 communications. 

 

💥Result

In just one month, they saw 900 new mobile users, a 69% increase from last year. Additionally, there were 20,867 mobile sessions and 42,525 screen views.

Most impressively, this campaign saw a 30% engagement rate among communications, indicating that fans were downloading the app and interacting with content.

 

 

Does your venue need a partner to help drive engagement and revenue? Let's chat!

 
Kaylee Keene

Kaylee is the Marketing Coordinator at FanThreeSixty and a proud University of Kansas graduate. She loves to use data to make marketing strategies more insightful and impactful. Outside of work, Kaylee enjoys listening to a variety of podcasts and hunting for hidden gems at thrift stores.

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