We are expanding our merchandise catalogue through a powerful new data integration with Fanatics!
By integrating Fanatics’ retail data into our Fan Data Platform, we’re giving you an even more holistic view of your fans. You no longer have to guess what your audience wants, you’ll know exactly what types of merchandise they’re buying and unlock deep household insights to see who they are buying for. With these insights at your fingertips, you can seamlessly segment your audience, launch precise marketing campaigns, and target fans with hyper-personalized offers that drive both merchandise and ticket sales.
We've highlighted a handful of the many ways you can use your Fanatics data to drive deeper fan engagement:
1. NIL opportunities by segmenting people who buy individual player jerseys
2. Specific buying habits
Does your fan’s account suddenly have an uptick around November or maybe a random week in June? Knowing these specific buying habits can help you prepare ahead of when your fan spends the most.
Ask your fans to share their birthday in exchange for a discount and send special offers around holidays like Christmas, Valentines Day, and Graduation.
3. Offer merchandise promotions to ticket buyers
Using our Fan Data Platform, you’re able to see data from many different sources. Segment your ticket buyers ahead of gameday and send them a merchandise offer to use at the game. Once they utilize the offer, you’ll be able to see what types of merchandise they bought and can utilize that data for future targeting.
Whether you’re looking to increase sales or deepen fan engagement, this integration will do it all. Fanatics & FanThreeSixty have already proven success with our partner, Kansas Athletics, more than doubling enrollment in their Junior Jayhawks program.
FanThreeSixty was able to identify over 26k fans who had purchased youth Fanatics apparel, turning those buyers into the perfect audience for Junior Jayhawk promotion.
Your fans are buying more than just tickets; we’ll give you the 360° view.