Picture of David Longstreet

David Longstreet

David has over 20 years of building analytical research, statistical and econometric models. He leads FanThreeSixty’s core fan analytics capabilities, which includes predictive sales and attendance models, enriched fan profiles and smarter audience segments.

Predictive Analytics Data

Data Hygiene: Your Cleaning Checklist
By David Longstreet on May 7, 2019

You wouldn’t drink spoiled milk; so, why would you use outdated data? While cleansing data may not sound exciting, it’s foundational on the journey to truly understand and predict the needs...

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Insights Predictive Analytics Data

Where the True Magic of Sports Begins: A Consolidated Fan View
By David Longstreet on March 26, 2019

Technology and digital media have fundamentally transformed the way fans watch and attend sports events. From streaming content, team apps and digital tickets to eCommerce and in-venue...

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Fan Activation Data Technology

The New Rules Of Fan Engagement
By David Longstreet on September 27, 2018

What one fan does is not as interesting as what 10,000 fans do. This is why the role of data science in sports goes beyond player performance. When internal teams have an organized database...

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