A team of serial entrepreneurs invested more than $200 million to build a state-of-the-art sports venue where technology and data-driven experiences were central to gameday. After they opened the doors to Children’s Mercy Park in 2011, these software and tech veterans developed a proprietary customer engagement solution designed to unlock the value of the most valuable asset in the sports industry: fan data.


Today, FanThreeSixty stands for data-driven fan experiences. We help teams use what they know about fans in order to deliver what fans want, when they want it, at scale. Driven by the experience economy, we help teams unlock the the value of fan data. This results in actionable insights that lead to new business outcomes and increased revenues.

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