Newsroom | FanThreeSixty

3 Reasons Why Our Tessitura Integration is Important for Your Theater

Written by Amanda Logan | January 22, 2026

We’ve been working behind the scenes to bring a major new partner into the spotlight: Tessitura ticketing system now officially integrates with FanThreeSixty products!

With this new data integration, we’re expanding our reach within the arts, theater, and live entertainment communities. This addition complements our well-established integrations with other industry-leading providers. Whether you work with a powerhouse or boutique ticket provider, FanThreeSixty is here to offer the flexibility and first-class support your organization deserves.

The 3 Reasons This Matters For Your Organization:

1. Maximize Your Resources More Effectively:

We know efficiency isn’t just a buzzword, it’s a necessity when working with narrow margins and shoestring budgets. This integration automates the data flow between your ticketing and marketing efforts, helping your team achieve impactful results without the need for manual data management.


2. Squeaky Clean Data:

Our fan linking logic merges records for individuals who have registered multiple times with different emails. This ensures you reach patrons via their preferred contact method without duplicating efforts and wasting your budget on communications sent to outdated or non-existent records.

💰The Bottom Line: Our clients saved an estimated $1.1M over the past 2 years due to FanThreeSixty's data deduplication efforts

 

3. A Unified Ecosystem:

Alongside Tessitura, we can incorporate data from your volunteer registration systems, digital merchandising sales, parking reservations, Wi-Fi user registration, and more! Any information you gather about your fans can be consolidated into a single record. Use the full picture of each person to create meaningful segments of your patron base.

Whether you’re identifying patrons for package deals or finding last-minute buyers to fill the house, you'll have the clarity to understand their purchasing habits and the 'why' behind every ticket purchase.

Better data leads to better experiences for your team and your patrons. Whether you're looking to save on costs or grow your audience, the Tessitura integration is designed to get you there.

Don't let your data live in silos. Connect Tessitura to FanThreeSixty today and get the full picture of your patrons.