We recently hosted our spring FanThreeSixty Summit, featuring our partner of over a decade, Speedway Motorsports. Hear from Derek Allan, Nick Skrabalak, Geoff Ulrich, and some of our team on how SM is generating multi-million dollar ticket sales by using fan data.
How does SM manage ticketing for multiple tracks without losing the personal touch? Derek, Geoff, and Nick discuss the power of staying organized with their FanThreeSixty tools. They highlight strategic segmentation, filtering audiences by key metrics like likelihood to purchase and historical spend. Instead of one message for everyone, they deliver tailored content based on exactly how a fan interacts with the sport.
FanThreeSixty’s Renewal Model assigns a score to each fan, indicating how likely they are to renew their seats. This model takes into account more than 150 attributes to accurately assign scores and create a golden fan record (purchase history, email activity, mobile engagement and more).
The team explains how they use the custom SM renewal score to rank leads by their likelihood to renew, turning a massive list into a strategic map.
Driving Results with the FanThreeSixty No-Code Email Builder
FanThreeSixty’s enhanced email tools have reclaimed 8 hours a week for the SM team. By having visibility into what’s working across multiple tracks, they can evolve their strategy in real-time. It’s more than just a time-saver, it gives them the data-backed confidence that every program they launch is built to perform.
By working closely with SM, we’ve ensured our platform evolves alongside their team’s specific needs. The SM team highlights how our user-friendly interface has become a hub for them. The FanThreeSixty team also helped solve critical texting challenges, giving SM a streamlined solution for real-time fan communication.
Greg Moore breaks down FanThreeSixty’s four pillars and how they serve as the foundation for SM’s continued success. By strategically aligning their operations with these core principles, Speedway Motorsports remains a high-performing leader in the industry, consistently using data to create a winning fan experience.
We are proud to help Speedway Motorsports power data-driven fan engagement and revenue growth.
How much more could your team achieve if every fan interaction was fueled by a data-driven winning strategy?