One of our newest partners, Starlight Theatre, is finding early success with its suite of FanThreeSixty products, including a custom Mobile App, Sales CRM, and Fan Data Platform.
Alongside their recent mobile app launch, Starlight announced a new show to the lineup, Beetlejuice, and held a pre-sale event exclusively in the app. They saw incredible success with their first mobile app campaign.
⭐ Goal:
Encourage fans to download the new mobile app and generate excitement for the new show announcement.
💡Solution:
Starlight held the pre-sale event exclusively in their mobile app, driving fans to download the new app in order to gain access to the promotion. Beetlejuice was a new show announcement as well, so their team wanted to capitalize off overall fan excitement.
📈 Result:
In just 48 hours, they gained 604 new mobile app registrants.
The promotion generated 150 ticket sales and over $8k in revenue from the pre-sale event only. Additionally, the new registered mobile users create an engaged audience for the Starlight team to consider for future exclusive promotions.
The new app gives patrons a convenient home for all things Starlight, making it quick and easy to buy tickets without the hassle of navigating multiple websites. The Beetlejuice presale demonstrated just how seamless that experience can be, offering fans a straightforward way to secure their seats in seconds. Beyond the initial launch, Starlight now has a direct line of communication with a growing list of registered users, making it much easier to keep fans informed and drive sales for every upcoming show.
Ready to boost ticket sales and build a digital home for your most loyal patrons?