The Membership product provides a fully-integrated card, point tracking system, and scanner all within the FanThreeSixty Mobile App. Organizations are able to gain a better understanding of their attendees and acquire valuable information that can be used to retarget fans for future events. Whether the product is being used as a simple check-in method or for a rewards program, the Membership product can be used in many creative ways and seamlessly integrates with all FanThreeSixty products.
Geofencing: Allow fans to check in to the event if they are within a certain radius of the physical venue.
Fan Segmentation: Create specific audiences for fans that have checked in and easily retarget them with personalized messages or offers during or after the event.
Fan Loyalty Program: Customize the timeframe, number, and point amounts for check-ins at each event. View a leaderboard in the app displaying point totals to incentivize fans to earn more points for rewards and gain information on your most engaged fans.
One of the most popular uses of the Membership product is the creation of a loyalty program to increase fan engagement and Mobile App registrations. Organizations can provide incentives by giving points for checking in at different areas of a venue or at specific events, encouraging fans to stay longer, attend more often, or visit sponsored areas. As fans build points, they can claim rewards like merchandise, tickets, or exclusive experiences. It’s a great way to drive sponsorship revenue as well. A sponsor’s logo can be displayed on a membership card, and check-in opportunities could be created at various sponsored locations.
The Membership product can also be used for simpler check-ins at events, especially those that are non-ticketed, providing valuable attendance data that is otherwise unavailable. This data can be used to send personalized notifications with event updates or offers to specific attendees. This provides an effective way to communicate with attendees and retarget them to encourage repeat attendance.
Here’s an example of one of our partners utilizing the Membership product to create an engaging experience for their fans within their Rewards Program.
Is your organization missing out on valuable information about your attendees?